Ruben Alexandre Teixeira

Commander
DISC Type : D

Director of Engineering at Cloudflare

Lisbon, Lisbon, Portugal

Overview

Ruben Alexandre Teixeira is a Director of Engineering at Cloudflare, bringing extensive experience in platform organizations, backend systems, and mobile infrastructure at scale. He has led large engineering initiatives across various application frameworks and design systems.

He is passionate about fostering team culture, as evidenced by organizing team meetups and promoting Flutter adoption. He also shows an interest in broader technology companies like SpaceX and Galp.

Ruben led a company-wide Flutter migration at OLX, building the platform team from scratch and launching the first app.

Personality Overview

Strong-Willed

Risk-Taker

Impact-Driven

They prefer to be the ones controlling the conversation or defining the terms.  They take a lot of pride in personal achievements. More than the product, they care about the impact of the product.

Topics They Care About

Platform Engineering
As Director of Engineering at Cloudflare and former Head of Engineering at OLX, he focuses on platform orgs, backend systems, and mobile infrastructure.
Flutter Migration
He led a company-wide Flutter migration at OLX, building the platform team and scaling internal SDKs for over 150 engineers.
Engineering Leadership
He has a strong background in leading engineering teams, shaping hiring practices, and driving product velocity.

Media Appearances

Ruben has no verified media appearances

Work History

2-2026
Director of Engineering at Cloudflare
6-2024 - 2-2026
Head of Engineering at OLX
1-2023 - 6-2024
Engineering Manager - Platform at OLX
6-2021 - 12-2022
Engineering Manager - Experimentation at OLX
7-2020 - 6-2021
Tech Lead at ComparaJá.pt

Education

Engineer's degree from Iscte - Instituto Universitário de Lisboa

More Information

Social Presence :

Prographics :

Exp : 7 Location : Lisbon, Lisbon, Portugal Job Level : Mid-senior Designation : Director of Engineering at Cloudflare
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Insights For Selling To Ruben

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Refer to testimonials from well-known industry leaders

DONT's

  • Avoid being too verbose
  • Do not spend too much time focusing on product tech or features
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ruben is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Ruben

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Ruben move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Ruben take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Ruben

Personality Compatibility


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