Ruben D. Chacon

Sharpshooter
DISC Type : CD

Global VP & CISO at Eaton

Northbrook, Illinois, United States

Overview

Ruben is the Global VP & CISO at Eaton, with over 30 years of experience aligning cybersecurity strategy and risk management with business objectives. A graduate of Tecnológico de Monterrey, colleagues describe him as customer-focused, results-oriented, and professional, with deep expertise in governance, compliance, and security operations.

While serving as Head of Global Privacy at Mondelēz International, he led the approach and initial implementation for the EUs General Data Protection Regulation (GDPR).

Personality Overview

Rigorous & Demanding

Thorough Evaluator

Precise But Practical

More than the product, they care about the effectiveness of the product.  They respond well to strong and respectful communication. They are not focused on building rapport and relationships.

Topics They Care About

AI in Cybersecurity
He recently highlighted the "perfect storm" of AI and Zero Trust reshaping risk and resilience, indicating a strong focus on emerging technologies in security.
Business-Risk Alignment
His entire career focuses on ensuring cybersecurity frameworks are business-oriented and tailored to organizational needs, not just technical mandates.
OT & Product Security
His experience at Mondelēz (manufacturing) and Eaton (power management) points to a deep expertise in protecting operational technology and connected products.

Media Appearances

Ruben has no verified media appearances

Work History

6-2022
Global VP & CISO at Eaton
11-2019 - 6-2022
VP and CISO at CDW
4-2018 - 11-2019
VP and CISO at Constellation Brands
6-2017 - 4-2018
Deputy CISO & Cybersecurity Strategy and implementation at Mondelēz International
6-2015 - 6-2017
Head of Global Privacy (CPO) & Information Risk Mgmt at Mondelēz International

Education

1987 - 1992
Bachelor of Science from Tecnológico de Monterrey

More Information

Social Presence :

Prographics :

Exp : 12 Location : Northbrook, Illinois, United States Job Level : Senior Designation : Global VP & CISO at Eaton
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Insights For Selling To Ruben D.

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Speak about competitive differentiation that your product offers
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Do not spend too much time focusing on product tech or features
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ruben D. is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Ruben D.

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Ruben D. move?

  • They can take decisions very fast if you manage to convince them.
  • Can Ruben D. take some risk or not?

  • The risks don’t matter much to them.

You And Ruben D.

Personality Compatibility


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