Ruben Puga in

Ruben Puga

Critic · DISC type C
Founder & President at Fidelitas Green
📍 Madrid, Community of Madrid, Spain

Rubén Puga is the Founder and President of Grupo Fidelitas & Company, with over 25 years of experience in private banking and finance. He specializes in merging culture and art with financial strategies, creating diversified investment opportunities across real estate, music, and sustainability. He holds a European Financial Advisor (EFA) certification.

Outside of his business ventures, Rubén is passionate about social causes, serving as the CEO of Fundación Relife, a non-profit that supports people with chronic diseases. His values are shaped by his parents, both professors, who instilled in him a deep respect for culture and knowledge. He is also a certified ontological coach.

He was awarded a Doctor Honoris Causa from the Universidad de Londres.

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Experience
1 Years
Current Role
Founder & President
Job Level
Leadership
Location
Madrid, Community of Madrid, Spain
Personality Overview

How Ruben shows up

Negotiator
Critic
ROI Driven

They don’t appreciate bells and whistles unless backed by data. They are quite likely to negotiate on pricing or other key terms. They prefer to analyze logically and value objective facts over emotions.

Priorities

Topics Ruben cares about

Art as an Asset
He founded Fidelitas ARTe to democratize art as a financial asset, creating new investment opportunities for clients and expanding the business to Miami and Dubai.
Sustainable Business
Through Fidelitas Green, he helps companies offset their carbon footprint with certified reforestation projects and has formed a strategic collaboration with S&P Global Commodity Insights.
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Career

Work history

9-2025
Founder & President
Fidelitas Green
4-2025
Founder & President
K&R Models powered Fidelitas Fashion
11-2024
Comité directivo
CEIM - Confederación Empresarial de Madrid-CEOE
7-2024
Founder & President
Fidelitas Advisors by Grupo Fidelitas & Company
7-2024
Founder & President
Fidelitas Music
In the press

Media appearances

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Education
10-2024 - 10-2024
Doctor Honoris Causa
Universidad de Londres
9-2021 - 7-2023
Titulo coaching ontológico
Escuela de formacion de lideres
Social presence
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Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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