Ruben Puga

Critic
DISC Type : C

Founder & President at Fidelitas Green

Madrid, Community of Madrid, Spain

Overview

Rubén Puga is the Founder and President of Grupo Fidelitas & Company, with over 25 years of experience in private banking and finance. He specializes in merging culture and art with financial strategies, creating diversified investment opportunities across real estate, music, and sustainability. He holds a European Financial Advisor (EFA) certification.

Outside of his business ventures, Rubén is passionate about social causes, serving as the CEO of Fundación Relife, a non-profit that supports people with chronic diseases. His values are shaped by his parents, both professors, who instilled in him a deep respect for culture and knowledge. He is also a certified ontological coach.

He was awarded a Doctor Honoris Causa from the Universidad de Londres.

Personality Overview

Negotiator

Critic

ROI Driven

They don’t appreciate bells and whistles unless backed by data.  They are quite likely to negotiate on pricing or other key terms. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

Art as an Asset
He founded Fidelitas ARTe to democratize art as a financial asset, creating new investment opportunities for clients and expanding the business to Miami and Dubai.
Sustainable Business
Through Fidelitas Green, he helps companies offset their carbon footprint with certified reforestation projects and has formed a strategic collaboration with S&P Global Commodity Insights.
Social Impact
As CEO of Fundación Relife, he is committed to supporting individuals with chronic illnesses, reflecting a deep-seated passion for community development and philanthropic work.

Media Appearances

Ruben has no verified media appearances

Work History

9-2025
Founder & President at Fidelitas Green
4-2025
Founder & President at K&R Models powered Fidelitas Fashion
11-2024
Comité directivo at CEIM - Confederación Empresarial de Madrid-CEOE
7-2024
Founder & President at Fidelitas Advisors by Grupo Fidelitas & Company
7-2024
Founder & President at Fidelitas Music

Education

10-2024 - 10-2024
Doctor Honoris Causa from Universidad de Londres
9-2021 - 7-2023
Titulo coaching ontológico from Escuela de formacion de lideres

More Information

Social Presence :

Prographics :

Exp : 1 Location : Madrid, Community of Madrid, Spain Job Level : Leadership Designation : Founder & President at Fidelitas Green
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Insights For Selling To Ruben

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be ready for penetrating questions and critical examination of your pitch
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Don’t try too hard to build a relationship with them
  • Don’t rush them till they have clearly gotten all the necessary information
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ruben is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Ruben

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Ruben move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Ruben take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Ruben

Personality Compatibility


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