Ruby Khatri

Critic
DISC Type : C

Marketing Manager at Exavalu

Mumbai, Maharashtra, India

Overview

Ruby Khatri is a B2B marketing strategist with over 15 years of experience scaling digital impact for SaaS companies through content, SEO, and thought leadership. She holds an MBA and certifications in project management, driving brand growth and managing global websites. Colleagues describe her as responsive, reliable, collaborative, and creative.

Ruby has a strong interest in career development and the importance of mentorship. She is also focused on continuous learning, having recently completed certifications in project management from Google.

She has evolved from a junior business development role to successfully managing complex areas like flagship events and website management.

Personality Overview

Negotiator

Information Seeker

Precise

They enjoy working alone and do not rely on others very often.  They prefer to do logical analysis and value evidence over emotions. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

B2B Brand Growth
Her entire career focuses on helping B2B and SaaS companies elevate their voice and accelerate growth through data-driven marketing strategies.
Content & SEO
A core part of her professional identity, she specializes in using content and SEO to scale digital impact and build brands that convert.
AI Adoption
She has shared thoughts on treating AI as a core business perspective for solving challenges, rather than a temporary project.

Media Appearances

Ruby has no verified media appearances

Work History

2-2026
Marketing Manager at Exavalu
9-2021 - 2-2026
Marketing Manager at Altimetrik
12-2020 - 9-2021
Assistant Marketing Manager at PeopleStrong
7-2014 - 12-2020
Marketing Lead at PeopleStrong
1-2012 - 6-2014
Sr. Process Associate (Marketing) at PeopleStrong

Education

2008 - 2010
MBA from Uttar Pradesh Technical University - MBA (HR & Marketing)
2005 - 2008
Bachelor of Commerce (B.Com.) from B.S.A. College - B.Com

More Information

Social Presence :

Prographics :

Exp : 15 Location : Mumbai, Maharashtra, India Job Level : Middle Designation : Marketing Manager at Exavalu
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Insights For Selling To Ruby

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Be ready to answer many clarity-seeking questions and requests for information
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don't give superficial answers, they are easily rattled by them
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ruby is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Ruby

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Ruby move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Ruby take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Ruby

Personality Compatibility


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