Rusana Shkaraban

Activist
DISC Type : Cd

Senior Marketing Manager at Uinno

Poland

Overview

Rusana is a Senior Marketing Manager skilled in B2B growth, content strategy, and SEO. A Kozminski University graduate, she has a proven record of generating significant lead pipelines and co-founding a successful market research agency. She is passionate about leveraging AI and customer insights to drive results and build winning teams.

While at Temy, Rusana hosted the "Bright Founders Talk" podcast, where she interviewed tech leaders and entrepreneurs. This experience highlights her curiosity about leadership, innovation, and the authentic stories behind success. She is bilingual, communicating and posting professionally in both English and Ukrainian.

She built a market research agency from scratch, delivering over 300 buyer personas to more than 100 clients.

Personality Overview

Meticulous

Perfectionist

Value Conscious

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They care equally about the product and its potential impact. They respond well to confident salespeople.

Topics They Care About

B2B Growth
Her profile highlights extensive experience generating over $1M in annual leads for B2B companies through SEO, content marketing, and customer insights.
Market Research
Co-founded a market research agency and has deep expertise in SWOT analysis, buyer personas, and uncovering market trends to make data-driven decisions.
AI in Marketing
Actively uses AI to cut inefficiencies in marketing processes and publicly discusses the nuances of AI communication tools and their application in business.

Media Appearances

Rusana has no verified media appearances

Work History

10-2025
Senior Marketing Manager at Uinno
11-2022 - 7-2025
Marketing Lead at Empeek
10-2022 - 1-2023
Research Interviewer at Temy
1-2022 - 10-2022
Engagement Manager at Temy
3-2017 - 12-2021
Co-Founder, Market Research Executive at IntroMarket Research Group

Education

2015 - 2017
Master degree from Kozminski University
2011 - 2015
Bachelor's degree from Ivan Franko National University of Lviv

More Information

Social Presence :

Prographics :

Exp : 9 Location : Poland Job Level : Middle Designation : Senior Marketing Manager at Uinno
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Insights For Selling To Rusana

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Be crisp while making the pitch
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Refrain from asking too many questions
  • Avoid long winding pitches, stay objective
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rusana is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Rusana

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Rusana move?

  • Their decision making speed is somewhere in the middle.
  • Can Rusana take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Rusana

Personality Compatibility


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