Rushina Shah
Enthusiast · DISC type iRushina Shah is the founder of Insane Grain, a gut-healthy snacking brand. A University of Warwick graduate, she leveraged her extensive brand management experience from Procter & Gamble to launch her own venture. She has successfully secured major retail listings and a strategic partnership with football captain Harry Kane.
Outside of her business, Rushina is a startup mentor at Virgin StartUp and a vocal advocate for female entrepreneurs. She is passionate about increasing diversity and representation within the retail industry. Based on her online presence, she also appears to have a long-standing interest in the fantasy book genre.
Interesting fact: Rushina secured her first angel investors by successfully pitching to her followers on Instagram.
Read the full overview →How Rushina shows up
They agree with others often, so exercise caution when relying on their word. They are more about building relationships than just cutting deals. Unlike D or C types, they are convinced more by stories and testimonials.
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DISC profile (public)
Influence (I)
Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.
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