Rushina Shah is the founder of Insane Grain, a gut-healthy snacking brand. A University of Warwick graduate, she leveraged her extensive brand management experience from Procter & Gamble to launch her own venture. She has successfully secured major retail listings and a strategic partnership with football captain Harry Kane.
Outside of her business, Rushina is a startup mentor at Virgin StartUp and a vocal advocate for female entrepreneurs. She is passionate about increasing diversity and representation within the retail industry. Based on her online presence, she also appears to have a long-standing interest in the fantasy book genre.
Interesting fact: Rushina secured her first angel investors by successfully pitching to her followers on Instagram.
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