Rushina Shah

Enthusiast
DISC Type : i

Startup Mentor at Virgin StartUp

London, England, United Kingdom

Overview

Rushina Shah is the founder of Insane Grain, a gut-healthy snacking brand. A University of Warwick graduate, she leveraged her extensive brand management experience from Procter & Gamble to launch her own venture. She has successfully secured major retail listings and a strategic partnership with football captain Harry Kane.

Outside of her business, Rushina is a startup mentor at Virgin StartUp and a vocal advocate for female entrepreneurs. She is passionate about increasing diversity and representation within the retail industry. Based on her online presence, she also appears to have a long-standing interest in the fantasy book genre.

Interesting fact: Rushina secured her first angel investors by successfully pitching to her followers on Instagram.

Personality Overview

Amiable & Agreeable

Non-Confrontational

Optimistic

They agree with others often, so exercise caution when relying on their word.  They are more about building relationships than just cutting deals. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Challenger Brands
As the founder of Insane Grain, she is focused on disrupting the mainstream snacking category with healthier alternatives made from the supergrain sorghum.
Creative Marketing
She successfully secured England captain Harry Kane as an investor and brand partner through a highly persistent and creative social media campaign.
Female Founders
She is a mentor to other entrepreneurs and has spoken about the unique challenges women face in securing early-stage funding for their businesses.

Media Appearances

Rushina Shah – Insane Grain Co‑Founder – Recipe for Greatness (Podcast). Featured in Apple Podcasts

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MT 35 Women Under 35: Rushina Shah, Insane Grain. Featured in Management Today

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Insane Grain | Rushina Shah | 2020. Featured in YouTube

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Work History

8-2020 - 7-2022
Startup Mentor at Virgin StartUp
1-2018
Founder at Insane Grain
11-2016 - 1-2018
Pantene (Northern Europe), Senior Brand Manager at Procter & Gamble
10-2014 - 11-2016
Ariel Megabrand (UK & Ireland), Brand Manager at Procter & Gamble
2-2013 - 9-2014
Flash & Viakal (UK & Ireland), Assistant Brand Manager at Procter & Gamble

Education

2009 - 2012
Bachelor of Arts (BA) from University of Warwick
1994 - 2009
Education details unavailable from Northwood College

More Information

Social Presence :

Prographics :

Exp : 9 Location : London, England, United Kingdom Job Level : Leadership Designation : Startup Mentor at Virgin StartUp
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Insights For Selling To Rushina

During A Call Or A Meeting

DO's

  • Refer to interesting customer testimonials and stress on great customer experience
  • Invite them for a lunch or a drink/coffee
  • Maintain high, positive energy and convey confidence

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Avoid overloading them with too much information
  • Don’t ask too many questions in one go, weave them into the flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rushina is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Rushina

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Rushina move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Rushina take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Rushina

Personality Compatibility


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