Rushina Shah in

Rushina Shah

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Startup Mentor at Virgin StartUp
📍 London, England, United Kingdom

Rushina Shah is the founder of Insane Grain, a gut-healthy snacking brand. A University of Warwick graduate, she leveraged her extensive brand management experience from Procter & Gamble to launch her own venture. She has successfully secured major retail listings and a strategic partnership with football captain Harry Kane.

Outside of her business, Rushina is a startup mentor at Virgin StartUp and a vocal advocate for female entrepreneurs. She is passionate about increasing diversity and representation within the retail industry. Based on her online presence, she also appears to have a long-standing interest in the fantasy book genre.

Interesting fact: Rushina secured her first angel investors by successfully pitching to her followers on Instagram.

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Experience
9 Years
Current Role
Startup Mentor
Job Level
Leadership
Location
London, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Rushina cares about

Challenger Brands
As the founder of Insane Grain, she is focused on disrupting the mainstream snacking category with healthier alternatives made from the supergrain sorghum.
Creative Marketing
She successfully secured England captain Harry Kane as an investor and brand partner through a highly persistent and creative social media campaign.
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Career

Work history

8-2020 - 7-2022
Startup Mentor
Virgin StartUp
1-2018
Founder
Insane Grain
11-2016 - 1-2018
Pantene (Northern Europe), Senior Brand Manager
Procter & Gamble
10-2014 - 11-2016
Ariel Megabrand (UK & Ireland), Brand Manager
Procter & Gamble
2-2013 - 9-2014
Flash & Viakal (UK & Ireland), Assistant Brand Manager
Procter & Gamble
In the press

Media appearances

Rushina Shah – Insane Grain Co‑Founder – Recipe for Greatness (Podcast). Featured in Apple Podcasts
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MT 35 Women Under 35: Rushina Shah, Insane Grain. Featured in Management Today
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Education
2009 - 2012
Bachelor of Arts (BA)
University of Warwick
1994 - 2009
Education details unavailable
Northwood College
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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