Russell Abdo

Observer
DISC Type : ic

Growth Marketing (Demand & Brand) at Pave

San Francisco Bay Area, United States

Overview

Russell has no verified overview

Personality Overview

Curious

Value Driven

Example Seeker

They often ask many questions and rely heavily on information and documentation.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Russell has no verified topics they care about

Media Appearances

Russell has no verified media appearances

Work History

12-2023
Growth Marketing (Demand & Brand) at Pave
8-2020 - 11-2023
Brand Marketing at Asana
8-2019 - 8-2021
Team Rainbow Co-Lead at Asana
2-2019 - 8-2020
Integrated Marketing & Campaigns at Asana
4-2018 - 1-2019
Growth Marketing Manager at Medallia

Education

2010 - 2014
Bachelor of Arts (B.A.) from University of Pennsylvania

More Information

Social Presence :

Prographics :

Exp : N/A Location : San Francisco Bay Area, United States Job Level : N/A Designation : Growth Marketing (Demand & Brand) at Pave
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Insights For Selling To Russell

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Focus on immediate action-items rather than the larger goals
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Russell is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Russell

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Russell move?

  • They like to analyze well and then make their decisions.
  • Can Russell take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Russell

Personality Compatibility


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