Russell Laursen

Examiner
DISC Type : cs

Market Strategist at WEC Energy Group

De Pere, Wisconsin, United States

Overview

Russell has no verified overview

Personality Overview

Unexpressive

Tough To Convince

Status Quo Seeker

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  They tend to be clear about their needs and limitations and are unlikely to promise too much. They are thorough and always follow a systematic approach.

Topics They Care About

Russell has no verified topics they care about

Media Appearances

Russell has no verified media appearances

Work History

8-2022
Market Strategist at WEC Energy Group
8-2016 - 8-2022
Manager Gas Supply at WEC Energy Group
8-2014 - 8-2016
Manager Resource Planning and Policy at WEC Energy Group
6-2004 - 11-2006
Energy Engineer at Michaels Energy

Education

B.S. Mechanical Engineering from Milwaukee School of Engineering
MBA from University of Wisconsin-La Crosse

More Information

Social Presence :

Prographics :

Exp : 13 Location : De Pere, Wisconsin, United States Job Level : Junior Designation : Market Strategist at WEC Energy Group
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Insights For Selling To Russell

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't be very accepting if that is your natural style, stay firm
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Russell is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Russell

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Russell move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Russell take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Russell

Personality Compatibility


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