Ruth Cranston

Evaluator
DISC Type : scd

Group Director of Sustainability at Sainsbury's

Greater London, England, United Kingdom

Overview

Ruth has no verified overview

Personality Overview

Quality Focused

Fast But Analytical

Thorough Evaluator

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Ruth has no verified topics they care about

Media Appearances

Ruth has no verified media appearances

Work History

1-2021
Group Director of Sustainability at Sainsbury's
1-2020 - 12-2020
Head of Strategy - Sustainability Programme Lead at Sainsbury's
7-2017 - 1-2020
Head of CRM & Loyalty at Sainsbury's

Education

9-2021 - 1-2022
Education details unavailable from Marketing Leadership Masterclass
2020 - 2020
Cambridge Institute for Sustainability Leadership (CISL) from University of Cambridge

More Information

Social Presence :

Prographics :

Exp : 8 Location : Greater London, England, United Kingdom Job Level : Mid-senior Designation : Group Director of Sustainability at Sainsbury's
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Insights For Selling To Ruth

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ruth is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Ruth

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Ruth move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Ruth take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Ruth

Personality Compatibility


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