Ruthzar Casseus

Inquirer
DISC Type : cd

Founder at ZeroLeak

United States

Overview

Ruthzar Casseus is the Founder of ZeroLeak, a data privacy SaaS platform. A U. S. Navy veteran with a background in finance and investor relations, she leverages her cybersecurity certification and a Masters from New York University to translate complex privacy regulations into scalable, user-driven software.

Outside of her founder role, Ruthzar is passionate about veteran support and community engagement. She actively connects with veteran students at her alma mater, NYU, and participates in events focused on womens leadership, small business innovation, and emerging technology trends.

Interesting fact: Ruthzar applies a disciplined, "execution-first" mindset from her military service to build ethical technology in high-stakes environments.

Personality Overview

Judgemental

ROI Conscious

Demanding

They can be nudged to make faster decisions by offering what they value.  They respond well to confident salespeople. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Data Privacy
As the Founder of ZeroLeak, she is dedicated to helping businesses and consumers manage personal data exposure in compliance with regulations like CCPA/CPRA.
Veteran Support
A U. S. Navy veteran herself, she actively supports the veteran community, including speaking on panels to veteran students at her alma mater, New York University.
Ethical Technology
Her mission involves building privacy-first systems, shaped by her cybersecurity background and a disciplined mindset focused on creating ethical tech solutions.

Media Appearances

Ruthzar has no verified media appearances

Work History

2-2025
Founder at ZeroLeak
7-2023
Founder at P.of.Freedom Ventures Inc.
3-2024 - 8-2024
Investor Relations Associate at Ashton Bridge
10-2022 - 10-2023
Investor Relations at Fvlcrum Funds
7-2020 - 10-2022
Vice President at Roberts & Ryan Investments Inc.

Education

Master of Science - MS from New York University
Bachelor of Science (B.S.) from Empire State University

More Information

Social Presence :

Prographics :

Exp : 4 Location : United States Job Level : Leadership Designation : Founder at ZeroLeak
URL has been copied!

Insights For Selling To Ruthzar

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Highlight the competitive differentiation of your product
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Don’t try to be an alpha salesperson, give them equal space
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ruthzar is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Ruthzar

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Ruthzar move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Ruthzar take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Ruthzar

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.