Ryan Dei

Trailblazer
DISC Type : DI

Sr. Business Development Manager at CITGO Lubricants

Greater Phoenix Area, United States

Overview

Ryan is a Senior Business Development Manager at CITGO Lubricants, specializing in high-performance industrial lubricants. With a background in enterprise sales for fleet management, he focuses on solving customer challenges and uncovering new solutions. Colleagues describe him as a leader who is energetic and thorough. He studied Criminal Justice at the University of Dayton.

Outside of his professional role, Ryan is a member of exclusive sales communities, indicating a passion for continuous learning and networking. He has a great appreciation for hands-on work, stemming from childhood memories of chopping wood with his father, and is interested in companies like the US Army and Lockheed Martin.

He is involved with promoting what is described as the only domestically manufactured industrial robot grease, designed to cut costs by 50%.

Personality Overview

Informal

Friendly But Fast

Values Relationships

They respond better to a combination of speed and relationship.  They are more likely to be open to unproven but exciting technologies. If they come to believe in your value proposition, they will be your champion.

Topics They Care About

Domestic Manufacturing
He promotes an American-made industrial robot grease, highlighting it as a domestic alternative to overseas products with long lead times and high costs.
OEM Revenue Growth
He frequently attends equipment expos to connect with OEMs, focusing on helping them unlock new revenue streams through private label lubricant programs.
Sales Development
He is a member of pclub. io and Enterprise Sellers, learning and networking communities for top sales professionals to hone their skills and strategies.

Media Appearances

Ryan has no verified media appearances

Work History

5-2025
Sr. Business Development Manager at CITGO Lubricants
1-2024
Member at pclub.io
10-2023
Member at Enterprise Sellers
2-2023 - 10-2024
Enterprise Sales Executive at Netradyne
12-2018 - 12-2022
Enterprise Sales Executive at GPS Insight

Education

Criminal Justice from University of Dayton
High School from Villa Angela-St. Joseph High School

More Information

Social Presence :

Prographics :

Exp : 6 Location : Greater Phoenix Area, United States Job Level : Middle Designation : Sr. Business Development Manager at CITGO Lubricants
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Insights For Selling To Ryan

During A Call Or A Meeting

DO's

  • Help them visualize the impact of their decision
  • Showcase existing customers and use case-studies to grab their attention
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Don't make any commitments that you might not be able to fulfill
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don’t force involvement of other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ryan is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Ryan

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Ryan move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Ryan take some risk or not?

  • They can take risks if necessary.

You And Ryan

Personality Compatibility


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