Ryan Severns

Observer
DISC Type : ic

Founder & CEO at Floodlight Growth

Denver Metropolitan Area, United States

Overview

Ryan Severns is the founder of Floodlight Growth, a RevOps agency focused on building sales and marketing infrastructure for B2B SaaS companies. A former SaaS co-founder and two-time VP of Marketing, he has deep expertise in go-to-market functions and data analytics, holding an MBA from the University of Colorado.

Based in the Boulder area, Ryans professional life is deeply embedded in the Colorado tech scene, having attended university and held multiple executive roles there. He is passionate about solving data challenges and helping early and growth-stage startups scale effectively.

He was selected by faculty as the recipient of the Outstanding MBA Marketing Student of the Year award.

Personality Overview

Assertive

Value Driven

Example Seeker

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally strong communicators and are not easy to convince. They ask a lot of questions and rely heavily on information and collaterals.

Topics They Care About

RevOps Strategy
As the founder of a RevOps agency and a frequent podcast guest on the topic, he specializes in building and scaling revenue operations for B2B SaaS companies.
Data & Analytics
Identifies as a "Data Nerd" and has a passion for data-driven marketing, emphasizing the strategic use of analytics and data warehousing to drive growth.
Go-to-Market Functions
His career has focused on building and leading GTM functions at several early and growth-stage startups, including as a co-founder and VP of Marketing.

Media Appearances

Ryan has no verified media appearances

Work History

5-2023
Founder & CEO at Floodlight Growth
7-2019 - 4-2023
Co-Founder + COO at StackHawk, Inc.
8-2018 - 7-2019
VP, Growth Marketing at JumpCloud
7-2017 - 8-2018
VP of Marketing + Analytics at VictorOps, Inc.
11-2015 - 7-2017
Director Of Analytics at VictorOps, Inc.

Education

2014 - 2016
Master of Business Administration (MBA) from University of Colorado Boulder - Leeds School of Business
2005 - 2009
Business Administration from University of Colorado Boulder - Leeds School of Business

More Information

Social Presence :

Prographics :

Exp : 16 Location : Denver Metropolitan Area, United States Job Level : Leadership Designation : Founder & CEO at Floodlight Growth
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Insights For Selling To Ryan

During A Call Or A Meeting

DO's

  • Build rapport, it will come handy to handle hard questions later
  • Help them realize that there is no personal risk in making this decision
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ryan is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Ryan

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Ryan move?

  • They like to analyze well and then make their decisions.
  • Can Ryan take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Ryan

Personality Compatibility


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