Ryan Sheplak

Examiner
DISC Type : sc

VP of Sales/Partner at Dakota Style

Leawood, Kansas, United States

Overview

Ryan Sheplak is the VP of Sales and a Partner at Dakota Style, a role he has held since 2021. With a background that includes positions at Kellogg Company and Frito-Lay, he focuses on expanding the retail presence for the companys kettle chips, pretzels, and sunflower seeds.

Based in the Kansas City metropolitan area, Ryan is an alumnus of the University of Kansas. His professional interests include major food industry players like Conagra Brands.

He was part of the leadership team that successfully relaunched Dakota Styles kettle chip facility and product line after a six-year operational halt.

Personality Overview

Overcautious

Tough To Convince

Process Oriented

The only way to convince them is by showing them examples and ample proof.  They tend to be clear about their needs and limitations and are unlikely to promise too much. Being observant comes to them naturally.

Topics They Care About

Retail Channel Growth
He is actively expanding Dakota Style's footprint by adding new retailers daily, creating programs for both single stores and multi-outlet chains across all trade classes.
Private Label Opportunities
He is focused on growing the private label segment of the business, personally participating in events like the PLMA show to showcase the company's capabilities.
Snack Category Innovation
He champions product innovation and new flavor development, such as the successful launch of Jalapeño Pretzel Kravings, to attract new consumers.

Media Appearances

Ryan has no verified media appearances

Work History

8-2009
VP of Sales/Partner at Dakota Style

Education

1990 - 1994
Education details unavailable from The University of Kansas

More Information

Social Presence :

Prographics :

Exp : 16 Location : Leawood, Kansas, United States Job Level : Senior Designation : VP of Sales/Partner at Dakota Style
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Insights For Selling To Ryan

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ryan is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Ryan

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Ryan move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Ryan take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Ryan

Personality Compatibility


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