Ryanne Laredo

Visionary
DISC Type : Ds

Chief Customer Experience Officer at Nielsen

Chicago, Illinois, United States

Overview

Ryanne has no verified overview

Personality Overview

Fast But Thoughtful

Big Vision Person

Risk Tolerant

They exhibit a rare combination of being result-oriented but patient at the same time.  They are very professional in their approach and can weigh multiple perspectives together. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Ryanne has no verified topics they care about

Media Appearances

Ryanne has no verified media appearances

Work History

8-2025
Chief Customer Experience Officer at Nielsen
10-2023
Board Member at Ad Council
1-2023 - 7-2025
SVP, Customer Experience at Nielsen
4-2021 - 11-2025
Founding Member at Kindred
4-2021 - 6-2022
Chief Customer Officer at Smartly.io

Education

2003 - 2007
BA from University of Illinois Urbana-Champaign
2007 - 2009
Masters of Arts from DePaul University

More Information

Social Presence :

Prographics :

Exp : 17 Location : Chicago, Illinois, United States Job Level : Leadership Designation : Chief Customer Experience Officer at Nielsen
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Insights For Selling To Ryanne

During A Call Or A Meeting

DO's

  • Let them know of potential risks but suggest mitigation methods alongside
  • Focus on the results that your product produces, expect some strategic questions in return
  • You can spend time on BANT (or other qualification methodology) but keep it to the point

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't shy away from asking hard questions, but be extra polite
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ryanne is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Ryanne

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Ryanne move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Ryanne take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Ryanne

Personality Compatibility


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