Søren Stiller Markussen

Examiner
DISC Type : cs

Owner at GreatCoffeeConsulting

Aarhus, Central Denmark Region, Denmark

Overview

Søren Stiller Markussen is a highly accomplished coffee expert, entrepreneur, and author with over two decades of experience. He is an 8-time Danish Barista Champion, founder of Stillers Coffee and GreatCoffeeConsulting, and an innovator in coffee roasting and processing, working directly with farmers worldwide to enhance coffee quality.

His professional life and personal passion are deeply intertwined, revolving entirely around coffee. He dedicates himself to pushing the boundaries of the craft, from developing new fermentation methods with farmers to sharing his extensive knowledge through seminars, coaching, and his recently published book on the art of espresso.

He was one of the first baristas to roast his own coffee for the World Barista Championships, setting a new trend in the competition circuit.

Personality Overview

Process Oriented

Overcautious

Status Quo Seeker

Being observant comes to them naturally.  The only way to convince them is by showing them examples and ample proof. They are thorough and always follow a systematic approach.

Topics They Care About

Coffee Innovation
Collaborates with farmers like Alejo Castro to develop new fermentation and processing methods, pushing the boundaries of coffee flavor and quality.
Espresso Craftsmanship
Authored "The Art of Espresso Brewing, " a detailed book sharing his technical insights and philosophy on perfecting espresso extraction and flavor.
Barista Competitions
An 8-time Danish national champion who actively competes and coaches others, using the stage to showcase innovation and storytelling in coffee.

Media Appearances

Søren has no verified media appearances

Work History

1-2012
Owner at GreatCoffeeConsulting

Education

Søren has no verified education history

More Information

Social Presence :

Prographics :

Exp : 14 Location : Aarhus, Central Denmark Region, Denmark Job Level : N/A Designation : Owner at GreatCoffeeConsulting
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Insights For Selling To Søren Stiller

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Søren Stiller is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Søren Stiller

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Søren Stiller move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Søren Stiller take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Søren Stiller

Personality Compatibility


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