Søren Vedel

Evaluator
DISC Type : Dsc

Head of Product, Alsense (director) at Danfoss

Copenhagen Metropolitan Area, Denmark

Overview

Søren is a senior product leader at Danfoss, heading the Alsense IoT platform. With a Ph. D. and experience at Maersk, he excels at turning complex AI and data capabilities into customer-centric products. Colleagues describe him as an intelligent, empathetic, and inspiring leader who provides stability through organizational change.

Søren is passionate about bridging academia and industry, serving as an advisor to Roskilde Universitys School of Science. He focuses on applying deep technical knowledge to solve real-world problems and has a stated interest in major technology and pharmaceutical companies like Google and Roche.

He was recognized as one of the "Nordic 100 in Data, AI and Analytics" in 2023 for his impact in the field.

Personality Overview

Quality Focused

Fast But Analytical

Thorough Evaluator

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Applied AI Strategy
He emphasizes having a clear strategic objective for AI adoption, arguing that success rarely starts with the technology itself but with the business outcome.
IoT Product Portfolios
As Head of Product for Alsense at Danfoss, he owns the strategy, portfolio, and commercial performance for a global multi-product IoT platform.
Data-Driven Transformation
He has a history of leading data, analytics, and ML capabilities to guide the transformation of core products and operations at companies like Twill and Maersk.

Media Appearances

Søren has no verified media appearances

Work History

3-2025
Head of Product, Alsense (director) at Danfoss
5-2024
Advisor to School of Science (IMFUFA) at Roskilde University
2-2023 - 3-2025
Head of AI/ML products, ML engineering and visibility data science at A.P. Moller - Maersk
11-2022 - 4-2023
Head of maersk.com AI/ML products at A.P. Moller - Maersk
1-2022 - 4-2023
Head of Data and Analytics (chief data and data science officer) at Twill

Education

2009 - 2012
Doctor of Philosophy (Ph.D.) from DTU - Technical University of Denmark
2010 - 2010
Visiting scholar from Stanford University

More Information

Social Presence :

Prographics :

Exp : 17 Location : Copenhagen Metropolitan Area, Denmark Job Level : Mid-senior Designation : Head of Product, Alsense (director) at Danfoss
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Insights For Selling To Søren

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Be prepared for comments or questions that are critical of your product or your claims
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Søren is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Søren

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Søren move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Søren take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Søren

Personality Compatibility


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