Sabine Friesser in

Sabine Friesser

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Judo Strategy for Brand and Business at Zebra Dot
📍 Austria

Sabine Friesser is a global strategist and Managing Partner at LEVEL C, advising C-suite executives from major brands like Johnson & Johnson and Liquid Death. With a background that includes professional development at Harvard, she is often described by colleagues as creative, inspiring, and a powerhouse in marketing.

Fueled by a passion for non-conformity, Sabine is inspired by creative people who dare to do things differently. This interest is complemented by her academic background, which includes university studies in Italian Philology, suggesting a deep appreciation for language and culture.

Interesting fact: Sabine was trained and mentored by Marty Neumeier, the renowned brand advisor to Steve Jobs.

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Experience
16 Years
Current Role
Judo Strategy for Brand and Business
Job Level
Mid-senior
Location
Austria
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Sabine cares about

Disruptive Brand Strategy
Her work focuses on developing disruptive strategies for global B2B and B2C companies operating in highly competitive industries.
Challenging Frameworks
She has recently expressed that most strategic frameworks are outdated because they assume stability in a world that is permanently unstable.
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Career

Work history

Judo Strategy for Brand and Business
Zebra Dot
Managing Partner
LEVEL C
Strategy Partner & Fellow
LEVEL C
Adjunct Professor of Branding and Marketing
Carinthia University of Applied Sciences (FH Kärnten)
7-2022 - 3-2024
Global Brand Director
Amiblu
In the press

Media appearances

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Education
Professional Development Program
Harvard University
Professional Development Program
Harvard University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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