Sabine Friesser

Judge
DISC Type : Dc

Judo Strategy for Brand and Business at Zebra Dot

Austria

Overview

Sabine Friesser is a global strategist and Managing Partner at LEVEL C, advising C-suite executives from major brands like Johnson & Johnson and Liquid Death. With a background that includes professional development at Harvard, she is often described by colleagues as creative, inspiring, and a powerhouse in marketing.

Fueled by a passion for non-conformity, Sabine is inspired by creative people who dare to do things differently. This interest is complemented by her academic background, which includes university studies in Italian Philology, suggesting a deep appreciation for language and culture.

Interesting fact: Sabine was trained and mentored by Marty Neumeier, the renowned brand advisor to Steve Jobs.

Personality Overview

Objective Thinker

Features Driven

Quality Focused

They take a lot of pride in personal achievements.  They prefer to be the ones controlling the conversation or defining the terms. More than the product, they care about the impact of the product.

Topics They Care About

Disruptive Brand Strategy
Her work focuses on developing disruptive strategies for global B2B and B2C companies operating in highly competitive industries.
Challenging Frameworks
She has recently expressed that most strategic frameworks are outdated because they assume stability in a world that is permanently unstable.
Being Uncopyable
In her TEDx talk, she argues that brands must embrace discomfort and take risks to become truly uncopyable and unforgettable, rather than playing it safe.

Media Appearances

Sabine has no verified media appearances

Work History

Judo Strategy for Brand and Business at Zebra Dot
Managing Partner at LEVEL C
Strategy Partner & Fellow at LEVEL C
Adjunct Professor of Branding and Marketing at Carinthia University of Applied Sciences (FH Kärnten)
7-2022 - 3-2024
Global Brand Director at Amiblu

Education

Professional Development Program from Harvard University
Professional Development Program from Harvard University

More Information

Social Presence :

Prographics :

Exp : 16 Location : Austria Job Level : Mid-senior Designation : Judo Strategy for Brand and Business at Zebra Dot
URL has been copied!

Insights For Selling To Sabine

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sabine is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Sabine

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Sabine move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Sabine take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Sabine

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.