Saglara Lidzheeva

Enigma
DISC Type : Dci

Senior Manager, SEO at Confluent

Brooklyn, New York, United States

Overview

Saglara Lidzheeva is a growth leader with over 11 years of experience scaling global SEO and web strategy. Currently leading organic performance at Confluent, her expertise includes technical SEO and tying organic traffic to revenue. Colleagues describe her as innovative, knowledgeable, and passionate. She holds a B. A. from Moscow State University of Printing Arts.

Outside of her marketing career, Saglara has a background in modeling and was once featured in a city-wide billboard campaign in New York. She is also an active supporter of community causes, contributing to various fundraising efforts for both personal and public relief campaigns.

Unique fact: Early in her career, Saglara was listed as an actress and model.

Personality Overview

Persuasive & Assertive

Challenger

Fast Follower

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

Revenue-Driven SEO
Her professional focus involves building scalable frameworks that directly connect organic search growth to revenue outcomes for global companies.
AI Discoverability
She lists AI discoverability as a key area of expertise, indicating a focus on optimizing content for modern search engines and AI-powered discovery.
Data-First Content
In previous roles, she built and managed teams focused on creating data-driven, search-first content strategies for major online publications.

Media Appearances

Saglara has no verified media appearances

Work History

4-2024
Senior Manager, SEO at Confluent
9-2021 - 3-2024
Director, SEO & Content Strategy - Havas Health & You at Havas Health & You
6-2019 - 8-2021
Director, SEO - Scary Mommy, The Dad, Fatherly at Some Spider Studios
9-2018 - 6-2019
Senior SEO Strategist - Tribal Worldwide - DDB - Omnicom at Tribal Worldwide
9-2016 - 8-2018
SEO Manager - MediaCom - GroupM - WPP at MediaCom

Education

2003 - 2008
Bachelor of Arts (B.A.) from Moscow State University of Printing Arts (MGUP)

More Information

Social Presence :

Prographics :

Exp : 15 Location : Brooklyn, New York, United States Job Level : Middle Designation : Senior Manager, SEO at Confluent
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Insights For Selling To Saglara

During A Call Or A Meeting

DO's

  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary
  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked
  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming

DONT's

  • Avoid making offhand commitments, understand the root of their concerns first
  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid long presentations and just 'high-level' value proposition, dive into the details

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Saglara is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Saglara

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Saglara move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Saglara take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Saglara

Personality Compatibility


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