Sally Dent in

Sally Dent

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Senior Director Strategic Alliance Marketing at Dynatrace
📍 Maidenhead, England, United Kingdom

Sally is a senior B2B marketing leader at Dynatrace with over 20 years of experience in the international technology sector. Specializing in strategic alliances and channel marketing, she builds cross-functional teams to drive revenue and growth. Colleagues describe her as a tenacious, creative, and collaborative leader.

Sally was recently honored as one of CRNs Women of the Channel for 2025.

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Experience
25 Years
Current Role
Senior Director Strategic Alliance Marketing
Job Level
Senior
Location
Maidenhead, England, United Kingdom
Personality Overview

How Sally shows up

Communication Style
Decision Approach
Work Preference

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Priorities

Topics Sally cares about

Partner Ecosystems
Her career at Dynatrace, ServiceNow, and VMware has centered on defining and executing EMEA and global partner marketing strategies to drive revenue.
Strategic Alliances
Her current role as Senior Director of Strategic Alliance Marketing and past work with Dell Technologies at VMware highlight her focus on high-value partnerships.
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Career

Work history

10-2024
Senior Director Strategic Alliance Marketing
Dynatrace
3-2022 - 9-2024
EMEA Partner Marketing Director
ServiceNow
9-2017 - 3-2022
EMEA Partner Marketing Director
VMware
6-2015 - 8-2017
Senior Alliance Marketing Manager, EMEA
VMware
6-2014 - 6-2015
Senior Marketing Manager, EMEA Services & Education
VMware
In the press

Media appearances

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Education
5-2021 - 6-2021
Other; Certificate in Leadership Principles
Harvard Business School Online
2002 - 2003
CIM Post Grad Diploma
University of West London
1988 - 1990
BA (Hons)
Leeds Beckett University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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