Sally Dent in

Sally Dent

Captain · DISC type DS
Senior Director Strategic Alliance Marketing at Dynatrace
📍 Maidenhead, England, United Kingdom

Sally is a senior B2B marketing leader at Dynatrace with over 20 years of experience in the international technology sector. Specializing in strategic alliances and channel marketing, she builds cross-functional teams to drive revenue and growth. Colleagues describe her as a tenacious, creative, and collaborative leader.

Sally was recently honored as one of CRNs Women of the Channel for 2025.

Read the full overview →
Experience
25 Years
Current Role
Senior Director Strategic Alliance Marketing
Job Level
Senior
Location
Maidenhead, England, United Kingdom
Personality Overview

How Sally shows up

Long-Term Thinker
Consummate Professional
Output-Driven

Reading between the lines and seeing beyond your words comes naturally to them. They might take some time to make their mind up but once they do, they don't change it easily. They exhibit a rare combination of being result-oriented but patient at the same time.

Priorities

Topics Sally cares about

Partner Ecosystems
Her career at Dynatrace, ServiceNow, and VMware has centered on defining and executing EMEA and global partner marketing strategies to drive revenue.
Strategic Alliances
Her current role as Senior Director of Strategic Alliance Marketing and past work with Dell Technologies at VMware highlight her focus on high-value partnerships.
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Career

Work history

10-2024
Senior Director Strategic Alliance Marketing
Dynatrace
3-2022 - 9-2024
EMEA Partner Marketing Director
ServiceNow
9-2017 - 3-2022
EMEA Partner Marketing Director
VMware
6-2015 - 8-2017
Senior Alliance Marketing Manager, EMEA
VMware
6-2014 - 6-2015
Senior Marketing Manager, EMEA Services & Education
VMware
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
5-2021 - 6-2021
Other; Certificate in Leadership Principles
Harvard Business School Online
2002 - 2003
CIM Post Grad Diploma
University of West London
1988 - 1990
BA (Hons)
Leeds Beckett University
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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