Salvatore D'Urso ACMA, CGMA

Evaluator
DISC Type : CDS

Founder & Fractional CFO at ValuEdge.AI

United Kingdom

Overview

Salvatore is a Director and Fractional CFO specializing in fundraising and M&A for sustainability-focused companies. Educated in Fintech at Oxford and Private Equity at Imperial, he provides strategic financial counsel to founders. Colleagues describe him as a reliable, supportive, and passionate team player who excels at leading finance operations.

He is passionate about supporting founders and leadership teams to achieve their objectives and unlock long-term value. His professional focus on businesses addressing UN sustainability challenges suggests a strong interest in leveraging finance for positive global impact, regenerative agriculture, and decarbonization.

Unique fact: He founded ValuEdge. AI, a practice that uses AI-enabled workflows to deliver strategic financial services to startups.

Personality Overview

Hard To Convince

Thorough Evaluator

Quality Focused

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Startup Valuation
Frequently shares insights on how revenue composition, runway calculations, and cap table structure directly impact a startup's valuation in early-stage funding rounds.
Sustainable Business
His work at Earth Capital and OPUS Cactus focuses on advising and growing businesses that address UN Sustainable Development Goals and promote decarbonization.
AI in Finance
His fractional CFO practice, ValuEdge. AI, was founded on the principle of using AI-enabled workflows to accelerate and improve financial analysis for clients.

Media Appearances

Salvatore has no verified media appearances

Work History

8-2025
Founder & Fractional CFO at ValuEdge.AI
1-2025
Director, Fractional CFO at Earth Capital
12-2024
Fractional CFO at OPUS Cactus
3-2023 - 2-2024
Fractional CFO at Stormind Games
1-2023
Company Director at Stakeholderz

Education

6-2023 - 9-2023
Private Equity from Imperial Business School
Fintech Programme from Saïd Business School, University of Oxford

More Information

Social Presence :

Prographics :

Exp : 10 Location : United Kingdom Job Level : Leadership Designation : Founder & Fractional CFO at ValuEdge.AI
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Insights For Selling To Salvatore

During A Call Or A Meeting

DO's

  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Be prepared for comments or questions that are critical of your product or your claims

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Salvatore is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Salvatore

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Salvatore move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Salvatore take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Salvatore

Personality Compatibility


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