Sam Cuthell

Energizer
DISC Type : I

Head of Engineering at Naked Wines

United Kingdom

Overview

Sam Cuthell is the Head of Engineering at Naked Wines, specializing in web and mobile technology for SaaS and startups. A graduate of the University of East Anglia, he is recognized as a top 1% global engineering mentor. Colleagues describe him as having exceptional technical ability and being a supportive leader.

Outside of his engineering leadership role, Sam is passionate about mentoring, personal development through reading, and engaging with the tech community by attending events like the AWS Summit. He actively hones his personal skills, particularly in User Experience (UX) design, by undertaking personal redesign projects.

He once redesigned the entire BBC weather warnings interface as a personal weekend project to sharpen his UX design skills.

Personality Overview

Informal

Enthusiastic

Big Picture Person

They are naturally enthusiastic, so take their promise with a pinch of salt.  They are not always early adopters but can be pursuaded by leveraging strong relationships. They are people oriented, friendly and like creating new connections.

Topics They Care About

Engineering Leadership
Leads the engineering department at Naked Wines, focusing on resources, processes, and technology to deliver a world-class user experience across global markets.
Mentoring Talent
Voted a top 1% global engineering mentor, he is passionate about helping new generations enter the tech industry and is highly recommended for his supportive mentorship.
User Experience (UX)
Maintains a passion for UX design, demonstrated by personal projects like redesigning the BBC weather warnings interface to test and improve his skills.

Media Appearances

Sam has no verified media appearances

Work History

11-2023
Head of Engineering at Naked Wines
1-2021 - 11-2023
Engineering Chapter Lead at Naked Wines
1-2017 - 1-2021
Tech Lead at Naked Wines
1-2013 - 1-2017
Senior Software Engineer at Location Sciences (Proxama)
1-2013 - 12-2015
Software Developer at Sam Cuthell

Education

Bachelor of Arts - BA from University of East Anglia

More Information

Social Presence :

Prographics :

Exp : 14 Location : United Kingdom Job Level : Mid-senior Designation : Head of Engineering at Naked Wines
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Insights For Selling To Sam

During A Call Or A Meeting

DO's

  • Be friendly and entertaining in your conversation
  • Do some small talk, ask them how things are going on their side
  • Speak enthusiastically with energy, maintain a clear and confident tone

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Avoid cutting into their flow
  • Avoid overloading them with too much detail

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sam is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Sam

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Sam move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Sam take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Sam

Personality Compatibility


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