Sam Dodd

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DISC Type : isc

Senior Manager - Fixed Income - Primary Markets at LSEG (London Stock Exchange Group)

London, England, United Kingdom

Overview

Sam Dodd is a Senior Manager at LSEG, specializing in Fixed Income and Primary Markets. With a background in Debt Capital Markets from Lloyds Bank and a degree from the University of Exeter, he focuses on developing primary market services and enhancing relationships with issuers and banks.

As a panelist and contributor to industry reports, Sam frequently discusses sustainable finance, focusing on the evolution of ESG strategies, green bonds, and sustainability reporting to help drive long-term value for companies and investors.

Interesting fact: Early in his banking career, he assumed full analyst responsibilities for a $106m deal a few months after joining, demonstrating significant capability early on.

Personality Overview

Requires Proof

ROI Driven

Curious But Skeptical

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

Sustainable Finance
He is a frequent panelist and public commentator on sustainable finance, ESG strategies, green bonds, and transparent sustainability reporting.
Fixed Income Markets
As Senior Manager at LSEG, his role is centered on developing and managing primary fixed income markets for a wide range of corporate and institutional issuers.
Debt Capital Markets
His career includes extensive experience in Corporate DCM at Lloyds Bank, and he actively promotes LSEG's DCM forums and initiatives.

Media Appearances

Sam has no verified media appearances

Work History

1-2024
Senior Manager - Fixed Income - Primary Markets at LSEG (London Stock Exchange Group)
4-2021 - 1-2024
Manager, Digital Sales and Origination, Primary Markets at LSEG (London Stock Exchange Group)
4-2018 - 4-2021
Associate Director at Lloyds Bank
4-2017 - 4-2018
Associate at Lloyds Bank
9-2013 - 4-2017
Analyst at Lloyds Bank

Education

2008 - 2012
Bachelor of Arts (BA) from University of Exeter
2010 - 2011
Modules from Universidad de Cantabria

More Information

Social Presence :

Prographics :

Exp : 12 Location : London, England, United Kingdom Job Level : Middle Designation : Senior Manager - Fixed Income - Primary Markets at LSEG (London Stock Exchange Group)
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Insights For Selling To Sam

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Help them understand the risk aspect fully while inspiring confidence
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Don't ask them to move fast, let them take their time and digest all the information
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sam is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Sam

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Sam move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Sam take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Sam

Personality Compatibility


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