Sam Fariborz

Evaluator
DISC Type : dsc

Chief Information Security Officer (CISO) at David Jones

Melbourne, Victoria, Australia

Overview

Sam is the Chief Information Security Officer at David Jones, recognized as AISAs 2024 Cyber Professional of the Year and a CSO30 Top Cybersecurity Leader. With over 16 years in the field, she specializes in transforming complex cyber risks into enterprise resilience and has a background in Cybersecurity Program Development.

Originally from Iran, Sam began her career in IT for an oil and gas company before moving to Australia. She is a strong advocate for women in cybersecurity, emphasizing the need to build self-confidence and visibility, and is passionate about creating a human-centered security culture.

She is a sought-after speaker and an Executive Advisory Board member for the Australian Information Security Association (AISA), actively shaping the industrys future.

Personality Overview

Fast But Analytical

Quality Focused

Hard To Convince

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

AI in Security
An outspoken advocate for leveraging AI in security for automation and threat detection, she also speaks on defending against emerging threats like AI-powered bot attacks.
People-First Leadership
Believes true cybersecurity success lies in empowering people, fostering collaboration with business units, and building a strong, human-centered security culture.
Women in Cybersecurity
Passionate about mentorship and empowering women in the field, she actively encourages building self-confidence and visibility to help women advance their careers.

Media Appearances

Sam Fariborz from David Jones is a speaker for Digital Identity Week. Featured in CS Hub

See Now

Work History

1-2024
Chief Information Security Officer (CISO) at David Jones
1-2024
Executive Advisory Board Committee at Australian Information Security Association (AISA)
5-2022 - 1-2024
Group Manager of Cybersecurity Services & Program at Kmart and Target at Kmart Australia Limited
7-2021 - 5-2022
Enterprise Security and DevSecOps Lead at Greater Western Water
11-2019 - 7-2021
Information Security and Risk Analyst at CPA Australia

Education

12-2022 - 1-2023
Cybersecurity Program Development from La Trobe University
Master’s Degree from Shahid Beheshti University

More Information

Social Presence :

Prographics :

Exp : 17 Location : Melbourne, Victoria, Australia Job Level : Leadership Designation : Chief Information Security Officer (CISO) at David Jones
URL has been copied!

Insights For Selling To Sam

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Be prepared for comments or questions that are critical of your product or your claims

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sam is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Sam

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Sam move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Sam take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Sam

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.