Sam Fitz

Examiner
DISC Type : sc

Vice President - Insights, Data & Intelligence at Burson

New York, New York, United States

Overview

Sam Fitz is the Vice President of Insights, Data & Intelligence at Burson, where he leverages research for political, institutional, and corporate clients. His background is rooted in political campaigning and public affairs, including work with the Democratic National Committee. He is a graduate of the University of North Carolina with a degree in Economics and Public Policy.

Sam is deeply involved in community causes, notably serving as a board member for The TNT Strong Foundation, which is dedicated to fighting Ewing Sarcoma, a rare form of cancer. This work is a cause he holds "incredibly near and dear" to his heart.

He has led critical research partnerships with organizations like Thorn to shed light on the devastating issue of online "sextortion" impacting young people.

Personality Overview

Late Adopter

Unexpressive

Overcautious

They do not like taking risks at all and go for proven options in the end.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Data-driven Campaigning
His career at Benenson Strategy Group and Burson focuses on developing and executing research for political, institutional, and corporate clients to inform their strategies.
Online Youth Safety
He leads research in partnership with Thorn, an anti-human trafficking organization, to understand and combat technology-facilitated child sexual exploitation and "sextortion".
Cancer Advocacy
He is a board member for The TNT Strong Foundation, an organization focused on finding a cure for Ewing Sarcoma, a cause he is personally passionate about.

Media Appearances

Sam has no verified media appearances

Work History

11-2025
Vice President - Insights, Data & Intelligence at Burson
1-2025 - 12-2025
Director - Insights, Data & Intelligence | Senior Director - Breakthrough Campaigns at Burson
6-2023 - 1-2025
Director at Benenson Strategy Group
5-2021 - 7-2023
Associate at Benenson Strategy Group
1-2020 - 5-2021
Senior Research Analyst at Benenson Strategy Group

Education

2014 - 2018
Economics; Public Policy from University of North Carolina
2010 - 2014
High School Diploma from Washington-Lee High School

More Information

Social Presence :

Prographics :

Exp : 8 Location : New York, New York, United States Job Level : Senior Designation : Vice President - Insights, Data & Intelligence at Burson
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Insights For Selling To Sam

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • Ask them which other stakeholders would be important for this purchase decision
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sam is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Sam

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Sam move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Sam take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Sam

Personality Compatibility


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