Sam Kane in

Sam Kane

Enthusiast · DISC type i
Head Of Communications at Gymshark
📍 Solihull, England, United Kingdom

Sam Kane serves as the Head of Communications for Gymshark, leading global consumer, corporate, and international communications. He is a specialist in reputation management and integrated brand strategy, having previously directed campaigns for major brands such as Netflix, Coca-Cola, and Facebook.

Outside of his corporate role, Sam is an avid follower of creative marketing and is personally invested in fitness, participating in challenges like Gymshark 66. He also shows a keen interest in popular culture, offering public commentary on film marketing and advertising campaigns.

Sam has noted that building a brand is "about more than gym wear. Its about legacy…its about listening…we also do community. "

Read the full overview →
Experience
13 Years
Current Role
Head Of Communications
Job Level
Mid-senior
Location
Solihull, England, United Kingdom
Personality Overview

How Sam shows up

Non-Confrontational
Amiable & Agreeable
Optimistic

They are generally friendly, so be careful when relying on their word. Unlike D or C types, they are convinced more by stories and testimonials. They prefer to build relationships rather than staying totally transactional.

Priorities

Topics Sam cares about

Brand Reputation
His role centers on reputation management, ensuring the brand's story resonates with global audiences and is protected.
Community Building
He publicly states that Gymshark's mission is about legacy and community, not just apparel, highlighting his focus on creating a strong consumer connection.
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Career

Work history

8-2022
Head Of Communications
Gymshark
7-2021 - 8-2022
Business Communications Lead at Gymshark
Gymshark
10-2019 - 6-2021
Director
3 Monkeys | Zeno
11-2017 - 6-2021
Associate Director at 3 Monkeys Zeno
3 Monkeys | Zeno
2-2016 - 5-2017
Associate Director
Teneo Blue Rubicon
In the press

Media appearances

Gymshark names Head of Communications. Featured in DIARY directory
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Education

Sam has no verified education history

Social presence
in
Behavioral profile

DISC profile (public)

i

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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