Sam Lawrence

Examiner
DISC Type : sc

Head of Finance at The Citation Group

Taunton, England, United Kingdom

Overview

Sam Lawrence is the Head of Finance at The Citation Group, where he was promoted from Commercial Finance Manager. His career includes roles as a Finance Business Partner and Senior Financial Analyst. He is CIMA qualified and holds a BA (Hons) from the University of the West of England.

Based on his professional interests, Sam appears to follow the operations and strategies of major multinational corporations like Unilever and Google. This suggests a keen interest in large-scale business and financial management.

He has achieved rapid career advancement, progressing from Commercial Finance Manager to Head of Finance within The Citation Group.

Personality Overview

Unexpressive

Overcautious

Status Quo Seeker

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  The only way to convince them is by showing them examples and ample proof. They are thorough and always follow a systematic approach.

Topics They Care About

Financial Leadership
Currently serves as the Head of Finance, indicating a focus on leading finance functions and strategic decision-making.
Commercial Finance
Has direct experience in this area from his previous role as Commercial Finance Manager at The Citation Group.
Career Progression
His CIMA qualification and promotion from manager to a leadership role highlight a focus on continuous professional development.

Media Appearances

Sam has no verified media appearances

Work History

1-2026
Head of Finance at The Citation Group
7-2025 - 1-2026
Commercial Finance Manager at The Citation Group
3-2025 - 7-2025
Senior Financial Analyst at Computershare UK
1-2023 - 3-2025
Commercial & Operations Director at Mando
10-2022 - 1-2023
Finance Business Partner at Gleeds

Education

2011 - 2014
CIMA from Kaplan Financial
2007 - 2011
BA (Hons) from University of the West of England

More Information

Social Presence :

Prographics :

Exp : 8 Location : Taunton, England, United Kingdom Job Level : Mid-senior Designation : Head of Finance at The Citation Group
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Insights For Selling To Sam

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't push them too hard to make fast decisions, give them time
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sam is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Sam

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Sam move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Sam take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Sam

Personality Compatibility


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