Sam Marks

Enthusiast
DISC Type : i

VP, US East at Omnea

Washington, District of Columbia, United States

Overview

Sam is the VP of US East at Omnea, leading the go-to-market strategy for its procurement orchestration platform. A University of Birmingham graduate, he previously excelled as a Commercial Director at Darktrace, consistently earning Presidents Club recognition and managing top-performing sales teams in both the US and EMEA.

Originally from the UK and now based in New York, Sam is passionate about building strong team cultures and developing talent. He often posts about his teams successes and is actively involved in scaling his companys US presence. His colleagues describe him as clear, concise, and focused on building relationships.

Unique fact: Sam was promoted into a leadership role at Darktrace at the age of 27 after just 2. 5 years as an individual contributor.

Personality Overview

Optimistic

Story Driven

Amiable & Agreeable

They tend to be agreeable by nature, so take their promises with a pinch of salt.
  Unlike D or C types, they are convinced more by stories and testimonials. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

Procurement Transformation
His current role at Omnea is focused on transforming how companies manage suppliers, control spend, and handle third-party risk.
US Market Expansion
As part of Omnea's founding US team, he is responsible for establishing and scaling the company's presence across the United States.
Sales Leadership
Managed the top-performing team in the Americas at Darktrace and is now building a new sales team from the ground up in New York.

Media Appearances

Sam has no verified media appearances

Work History

10-2025
VP, US East at Omnea
7-2023 - 9-2025
Commercial Director, US Northeast at Darktrace
7-2022 - 6-2023
Commercial Director, EMEA at Darktrace
7-2021 - 6-2022
Sales Team Lead, EMEA at Darktrace
7-2018 - 12-2019
Head Of New Business at Noir Agency

Education

2005 - 2013
A-Level from The Manchester Grammar School
2013 - 2017
BSc Business Management & Finance from University of Birmingham

More Information

Social Presence :

Prographics :

Exp : 7 Location : Washington, District of Columbia, United States Job Level : Senior Designation : VP, US East at Omnea
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Insights For Selling To Sam

During A Call Or A Meeting

DO's

  • Ask them how their day is going or exchange some other pleasantries
  • Compliment them about their personality if you get a chance
  • Maintain high, positive energy and convey confidence

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Don't be critical or challenge them openly, they can react defensively
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sam is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Sam

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Sam move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Sam take some risk or not?

  • They can take some low-probability risks if needed.

You And Sam

Personality Compatibility


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