Samantha Beesley

Examiner
DISC Type : cs

European Product Director at Lands’ End Europe Ltd

Leicester, England, United Kingdom

Overview

Samantha Beesley is the European Product Director for Lands End, leveraging an extensive background in retail and fashion. Her career includes senior buying and product management roles at major companies like DeFacto, Tesco, and Next Retail. She holds a degree in Fashion and Apparel Design from Collyers Sixth Form College, underscoring her deep industry expertise.

Personality Overview

Tough To Convince

Overcautious

Process Oriented

They are quite aware of their needs and limitations, so they are unlikely to over-promise.  The only way to convince them is by showing them examples and ample proof. Being observant comes to them naturally.

Topics They Care About

Womenswear Product Strategy
Her career has a strong focus on womenswear, having held product and category management roles at Next Retail Ltd and Tesco PLC.
Retail Buying
Served as the Chief Buying Officer for DeFacto, demonstrating high-level expertise in purchasing and inventory strategy for large retailers.
European Fashion Market
Her current role as European Product Director at Lands' End requires a deep understanding of market trends and consumer behavior across Europe.

Media Appearances

Samantha has no verified media appearances

Work History

9-2017
European Product Director at Lands’ End Europe Ltd
4-2015 - 8-2017
Chief Buying Officer at DeFacto
11-2014 - 4-2015
General Manager at Hermes
4-2008 - 4-2014
Category Manager Womenswear at Tesco PLC
3-2006 - 4-2008
Product Manager Womenswear at Next Retail Ltd

Education

1984 - 1986
Fashion/Apparel Design from Collyers Sixth Form College

More Information

Social Presence :

Prographics :

Exp : 19 Location : Leicester, England, United Kingdom Job Level : Mid-senior Designation : European Product Director at Lands’ End Europe Ltd
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Insights For Selling To Samantha

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Samantha is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Samantha

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Samantha move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Samantha take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Samantha

Personality Compatibility


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