Samantha Golinski, PRP

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DISC Type : cd

Senior Vice President, Communications at CAE

Montreal, Quebec, Canada

Overview

Samantha Golinski is the Senior Vice President of Communications at CAE and a member of the executive committee. She leads CAEs global communications, brand, and public affairs. She holds a Bachelor of Arts in Political Science from McGill University and was the 2025 recipient of the Elsie MacGill Northern Lights Award for business.

Outside of her corporate role, Samantha is deeply engaged in her community. She serves as Vice-Chair of the Board for Aéro Montréal and is a board member for Le Phare, Enfants et Familles, a pediatric palliative care home, and the Les Petits Rois Foundation.

She co-chaired two CAE-Centraide campaigns that each raised over $1 million for charity.

Personality Overview

Demanding

Upfront

Judgemental

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They care equally about the product and its potential impact. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Aerospace in Montreal
As Vice-Chair of Aéro Montréal's board, she is directly involved in shaping the strategy and priorities of Quebec's aerospace cluster.
Strategic Communications
Leads all internal and external communications for CAE, including brand, reputation management, and stakeholder engagement as the company spokesperson.
Community Fundraising
Co-chaired multiple successful CAE-Centraide campaigns, raising over $1 million each time, and co-chaired a 2025 benefit gala that raised over $500, 000.

Media Appearances

Samantha has no verified media appearances

Work History

11-2025
Senior Vice President, Communications at CAE
5-2022 - 11-2025
Vice President, Public Affairs & Global Communications at CAE
1-2021 - 5-2022
Director, Global Customer Experience - Business Aviation & Helicopter Training at CAE
3-2019 - 6-2019
Diplômée du Défi 100 jours L’effet A at L'effet A
10-2008 - 8-2012
Manager, Client Care at RBC

Education

1999 - 2002
Bachelor of Arts (B.A.) from McGill University
1998 - 1999
Baccalauréat Littéraire from Lycée Français de New York (LFNY)

More Information

Social Presence :

Prographics :

Exp : 10 Location : Montreal, Quebec, Canada Job Level : Leadership Designation : Senior Vice President, Communications at CAE
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Insights For Selling To Samantha

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Stress on the business value that your product offers

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Avoid repeating yourself or making generalizations
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Samantha is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Samantha

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Samantha move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Samantha take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Samantha

Personality Compatibility


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