Samantha Set
Login to view DISC.Samantha Set is a CPG marketing and strategy executive with experience at Feel Good Foods, Omsom, and Nestlé. She excels in driving profitable growth and leading cross-functional teams. A graduate of The University of Chicago Booth School of Business, she has a proven track record of launching innovative products and supporting successful acquisitions.
Samantha is a strong advocate for collaboration and healthy team dynamics. Her decision to join Omsom was influenced by a shared identity with its founders as an Asian American woman, highlighting the importance of representation and shared experience in her professional journey. She is a dedicated mentor and team builder.
She led the end-to-end development and launch of Omsoms Saucy Noodles, achieving nationwide distribution in Whole Foods within two months of its direct-to-consumer debut.
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