Samantha Staniforth
Login to view DISC.Samantha is a whisky industry expert who builds premium spirits brands through education, experiences, and commercial strategy. With a background in marketing and visitor experience at major distilleries, she holds a General Certificate of Distilling. People describe her as creative, organized, collaborative, and passionate about fostering an inclusive community.
Originally from the US, Samantha now lives in Speyside, Scotland. Her work is deeply intertwined with her personal passion for making the world of spirits more approachable and sensory-driven. She is also a mother and a strong advocate for women in the whisky industry, viewing it as a core part of her identity.
She has synaesthesia, which means she experiences whisky as colors and stories, a unique ability she uses to create sensory-driven tasting events.
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