William Binnie in

William Binnie

Go-getter · DISC type d
Managing Director & Chief Operating Officer at Vapour - Distillery Production and Maturation Platform
📍 Banchory, Scotland, United Kingdom

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
23 Years
Current Role
Managing Director & Chief Operating Officer
Job Level
Leadership
Location
Banchory, Scotland, United Kingdom
Personality Overview

How William shows up

Vision Oriented
Fast-Paced
Decisive

They focus on objectivity in a pitch and pay little attention to bells and whistles. They don’t always try to control the conversation but neither do they like yielding it fully. They respond well to confident salespeople.

Priorities

Topics William cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

6-2025
Managing Director & Chief Operating Officer
Vapour - Distillery Production and Maturation Platform
4-2024 - 6-2025
Digital Enterprise Advisory - EME Lead
Avanade
10-2021 - 6-2025
Nonprofit Industry Advisory Lead
Avanade
8-2021 - 4-2024
Senior Director, Digital Experience Lead - Europe
Avanade
5-2020 - 8-2021
Global Head of Experience
Atos
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2001 - 2002
MSc
University of Aberdeen
1996 - 2000
BSc(Hons)
Robert Gordon University
Social presence
in
Behavioral profile

DISC profile (public)

d

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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