William Binnie

Go-getter
DISC Type : d

Managing Director & Chief Operating Officer at Vapour - Distillery Production and Maturation Platform

Banchory, Scotland, United Kingdom

Overview

William has no verified overview

Personality Overview

Vision Oriented

Fast-Paced

Decisive

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They don’t always try to control the conversation but neither do they like yielding it fully. They respond well to confident salespeople.

Topics They Care About

William has no verified topics they care about

Media Appearances

William has no verified media appearances

Work History

6-2025
Managing Director & Chief Operating Officer at Vapour - Distillery Production and Maturation Platform
4-2024 - 6-2025
Digital Enterprise Advisory - EME Lead at Avanade
10-2021 - 6-2025
Nonprofit Industry Advisory Lead at Avanade
8-2021 - 4-2024
Senior Director, Digital Experience Lead - Europe at Avanade
5-2020 - 8-2021
Global Head of Experience at Atos

Education

2001 - 2002
MSc from University of Aberdeen
1996 - 2000
BSc(Hons) from Robert Gordon University

More Information

Social Presence :

Prographics :

Exp : N/A Location : Banchory, Scotland, United Kingdom Job Level : N/A Designation : Managing Director & Chief Operating Officer at Vapour - Distillery Production and Maturation Platform
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Insights For Selling To William

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Stress on the business value that your product offers

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Don’t try to be an alpha salesperson, give them equal space
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with William is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from William

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will William move?

  • They are neither the fastest decision makers nor the slowest.
  • Can William take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And William

Personality Compatibility


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