William Binnie in

William Binnie

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Managing Director & Chief Operating Officer at Vapour - Distillery Production and Maturation Platform
📍 Banchory, Scotland, United Kingdom

William Binnie is a strategic leader with over 20 years of experience driving AI and digital transformation. As the Managing Director & COO of Vapour, he focuses on scaling the distillery management platform. His background includes leading European digital advisory and global Generative AI initiatives at Avanade. He holds an MSc from the University of Aberdeen.

Interesting fact: After a long career leading digital transformation for global enterprises, William has pivoted his expertise to the niche SaaS world of distillery production and maturation.

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Experience
23 Years
Current Role
Managing Director & Chief Operating Officer
Job Level
Leadership
Location
Banchory, Scotland, United Kingdom
Personality Overview

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Priorities

Topics William cares about

Distillery Technology
As COO of Vapour, he is focused on scaling a SaaS platform to drive digital transformation, efficiency, and automation for the spirits industry.
Generative AI Strategy
Previously served as the global lead for Generative AI Advisory at Avanade, combining Microsoft Copilot and OpenAI to drive business transformation for clients.
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Career

Work history

6-2025
Managing Director & Chief Operating Officer
Vapour - Distillery Production and Maturation Platform
4-2024 - 6-2025
Digital Enterprise Advisory - EME Lead
Avanade
10-2021 - 6-2025
Nonprofit Industry Advisory Lead
Avanade
8-2021 - 4-2024
Senior Director, Digital Experience Lead - Europe
Avanade
5-2020 - 8-2021
Global Head of Experience
Atos
In the press

Media appearances

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Education
2001 - 2002
MSc
University of Aberdeen
1996 - 2000
BSc(Hons)
Robert Gordon University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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