Samantha Wood

Questioner
DISC Type : c

Senior Art Director at Assert Digital, LLC

Greater Philadelphia, United States

Overview

Samantha Wood is the Founder and CEO of Inzpire Agency, a creative studio specializing in branding and design. With over 15 years of experience, she helps businesses increase ROI through compelling visual storytelling. People who have worked with her describe her as passionate, conscientious, and hardworking. She holds an M. F. A. in Media Design from Full Sail University.

Outside of her agency, Samantha is actively involved in the professional community as the VP of Programming for AMA Philadelphia. She lives in Bala Cynwyd, PA, with her husband, daughter, and her rescue dog, Lily. Her agency profile identifies her as a "puppy lover, " highlighting a personal passion for animals.

Unique fact: For over a decade, she has balanced leading her creative agency with her role as an Adjunct Instructor at Temple University, teaching art direction and design.

Personality Overview

Not Easily Convinced

Cautious & Analytical

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to analyze every situation thoroughly.
 They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Creative Branding
Her agency, Inzpire, specializes in helping businesses tell their stories through strategic branding, website design, and visual communication.
Entrepreneurship
As the founder of her own agency, she discusses the highs and lows of entrepreneurship and building a business in podcast appearances.
Design Education
She has been an Adjunct Instructor at Temple University for over ten years, teaching courses in art direction and digital design to aspiring creatives.

Media Appearances

PRNEWS Influencer Guidebook (PDF) – Featuring Samantha Wood, Founder & CEO of Inzpire Agency. Featured in PRNEWS

See Now

Work History

11-2019 - 12-2024
Senior Art Director at Assert Digital, LLC
4-2018
Founder & CEO at Inzpire Agency
4-2018 - 2-2022
Designer at Frontline Education
4-2016 - 3-2018
Designer at Pepperjam
2-2016 - 4-2016
Designer at eBay Enterprise (now Pepperjam)

Education

2013 - 2014
Master of Fine Arts (M.F.A.) from Full Sail University
2009 - 2013
Bachelor of Arts (BA) from Shippensburg University of Pennsylvania

More Information

Social Presence :

Prographics :

Exp : N/A Location : Greater Philadelphia, United States Job Level : N/A Designation : Senior Art Director at Assert Digital, LLC
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Insights For Selling To Samantha

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • If you have a lower priced product compared to the competition, call out the same
  • Back up any claims with data and numbers

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Samantha is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Samantha

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Samantha move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Samantha take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Samantha

Personality Compatibility


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