Samer Soliman

Pioneer
DISC Type : ISD

Chief Executive Officer at Arab Financial Services

Dubai, United Arab Emirates

Overview

Samer Soliman is the CEO of Arab Financial Services, a strategic leader with over 20 years of experience driving digital payment transformation across the Middle East and Africa. Holding an MA from York St. John University, he focuses on fintech growth and financial inclusion. Colleagues often describe him as dynamic, strategic, and trusted.

Outside of work, Samer is deeply passionate about technology and innovation. He enjoys spending time in nature for inspiration and relaxation. A dedicated lifelong learner, he has completed a CEO program at The Wharton School and is currently pursuing a PhD in Business Administration.

He is committed to developing future leaders, serving as a board member for SP Jain Global School of Management and as an advisor to multiple fintech startups.

Personality Overview

Dynamic But Sincere

Decisive But Friendly

Driven But Considerate

They have the unique ability to win both love and respect from their team (or outsiders)  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed If they are convinced, they can become very strong champions for your product

Topics They Care About

Digital Payments Transformation
He is leading AFS's mission to convert traditional cash transactions into seamless digital experiences, focusing on innovative and secure payment solutions for the MEA region.
Financial Inclusion
He actively supports initiatives to bring the unbanked and underbanked population into the financial ecosystem, viewing it as crucial for sustainable growth in emerging markets.
Emerging Market Growth
He has a strong strategic focus on expanding AFS's footprint into new high-growth regions, with a particular emphasis on tapping into the African continent.

Media Appearances

Samer Soliman | CEO of Arab Financial Services (AFS). Featured in YouTube

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Samer Soliman, CEO of Arab Financial Services (AFS) – The Digital Future of Finance. Featured in Forbes Middle East

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ACI Worldwide and Arab Financial Services look to drive payments modernisation across MEA region – Samer Soliman, CEO of Arab Financial Services. Featured in The Fintech Times

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Work History

1-2021
Chief Executive Officer at Arab Financial Services
1-2021
Managing Director - Middle East at Network International
Executive Vice President - Product and Innovation at Network International
Senior Vice President - Head of Acquiring at Network International
Customer Service & CitiPhone Team Leader – Operations at Citibank

Education

Master of Arts (M.A.) from York St. John University
Certificate in Management from University of Wollongong in Dubai

More Information

Social Presence :

Prographics :

Exp : 4 Location : Dubai, United Arab Emirates Job Level : Leadership Designation : Chief Executive Officer at Arab Financial Services
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Insights For Selling To Samer

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Ask them for a lunch or coffee once some rapport has been established
  • During followups, use calls or text if needed, they should be fine

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don’t hesitate from asking questions or pushing them, but take a formal approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Samer is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Samer

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Samer move?

  • They are generally fast movers and can take quick decisions
  • Can Samer take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Samer

Personality Compatibility


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