Samuli Ruuskanen

Critic
DISC Type : C

Director, International Sales Engineering at Dream Broker

Helsinki, Uusimaa, Finland

Overview

Samuli is the Director of International Sales Engineering at Dream Broker, leveraging an extensive background in the software industry and entrepreneurship. He co-founded Huitale Ltd, demonstrating expertise in business development, sales, and financing. He studied Service Design at Aalto University and Lean Management at Hanken School of Economics.

Outside of his professional life, Samuli shows a keen interest in high-performance activities, as indicated by his passion for high-performance racing where no compromises are allowed. He also has a history of mentoring students, helping them through productive periods by sharing his experiences.

Unique fact: Samuli was a co-author of the first Finnish translation of The Scrum Guide and a team member for the Finnish translation of Eric Ries book, "The Lean Startup".

Personality Overview

Objective Thinker

Information Seeker

Negotiator

They don’t appreciate bells and whistles unless backed by data.  They choose to analyze logically and value facts to emotions. They like to do things independently and don’t look for support from others.

Topics They Care About

Digital Sovereignty
He has publicly shared concerns about the reliance on U. S. technology platforms in Europe, citing security issues with services like Microsoft Teams and Zoom.
Lean Methodologies
He was directly involved in translating foundational texts "The Lean Startup" and "The Scrum Guide" into Finnish, showcasing a deep commitment to these principles.
International Sales
His current role focuses on leading international sales engineering, and he frequently posts about building a world-class global sales and marketing organization.

Media Appearances

Samuli has no verified media appearances

Work History

10-2025
Director, International Sales Engineering at Dream Broker
3-2023 - 10-2025
Manager, International Sales Engineering at Dream Broker
5-2021 - 2-2023
Director, Customer Success at Dream Broker
12-2014 - 7-2015
Interim Sales and Business Development manager at Taito United
3-2014 - 8-2014
Key Account Manager at Digitalist Group & Network

Education

2013 - 2013
Service Design for Software Industry from Aalto University
2013 - 2013
Lean Management and Change Management Workshop from Hanken School of Economics

More Information

Social Presence :

Prographics :

Exp : 11 Location : Helsinki, Uusimaa, Finland Job Level : Mid-senior Designation : Director, International Sales Engineering at Dream Broker
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Insights For Selling To Samuli

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Be ready to answer many clarity-seeking questions and requests for information
  • Tell them what ROI they can expect

DONT's

  • Do not use very emotional or colorful language
  • Don't give superficial answers, they are easily rattled by them
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Samuli is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Samuli

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Samuli move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Samuli take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Samuli

Personality Compatibility


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