Sanaz Yashar

Observer
DISC Type : ci

Co-Founder & CEO at Zafran Security

Israel

Overview

Sanaz Yashar is the Co-Founder and CEO of Zafran Security, a threat exposure management platform. Her extensive cybersecurity career includes senior roles at Mandiant and FireEye, built upon a 15-year foundation as a Major in the Israeli Military Intelligences elite Unit 8200. She holds an MBA from Ben-Gurion University.

Born in Tehran, Iran, Sanaz fled to Israel with her family as a teenager after she published an article criticizing the Iranian Revolution. She is passionate about sharing her personal story and empowering women in technology, often speaking at events for female CISOs and CIOs.

Interesting fact: Her remarkable life story and background as a cyber spy in an elite intelligence unit helped inspire the Apple TV+ series "Tehran. "

Personality Overview

Value Driven

Example Seeker

Curious

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They often ask many questions and rely heavily on information and documentation. They are generally strong communicators and are not easy to convince.

Topics They Care About

AI in Cybersecurity
Frequently speaks on the dual nature of AI, emphasizing how it accelerates threats and why it's crucial for building advanced, self-healing defensive systems.
Threat Exposure Management
Her company, Zafran, is built around this concept, focusing on proactively mitigating and remediating exploitable vulnerabilities rather than just identifying them.
Startup Growth
As a founder, she has successfully led Zafran through multiple funding rounds, tripled annual recurring revenue, and rejected several acquisition offers to scale the company globally.

Media Appearances

AI Summit: Sanaz Yashar, Co‑Founder & CEO at Zafran Security. Featured in Apple Podcasts (Boardroom Club)

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Co‑Founder & CEO of Zafran Security Sanaz Yashar Talks …. Featured in YouTube

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Co‑Founder & CEO of Zafran Security Sanaz Yashar Talks Threat Exposure Management. Featured in NYSE TV – CEO Founder Conversations

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Work History

11-2022
Co-Founder & CEO at Zafran Security
11-2021 - 11-2022
Senior Manager at Mandiant
10-2017 - 3-2022
Manager at FireEye, Inc.
9-2016 - 10-2017
Director of Intelligence at Cybereason
10-2001 - 9-2016
Head of Department at Israeli Military Intelligence

Education

1999 - 2002
Bachelor’s of science from Tel Aviv University
2008 - 2010
Master of Business Administration (M.B.A.) from Ben-Gurion University of the Negev

More Information

Social Presence :

Prographics :

Exp : 24 Location : Israel Job Level : Leadership Designation : Co-Founder & CEO at Zafran Security
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Insights For Selling To Sanaz

During A Call Or A Meeting

DO's

  • Share testimonials from known people and give multiple examples of product value
  • Invite them for a social do but don’t rely solely on the relationship
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Avoid making offhand commitments
  • Don’t brush off any concerns, take all questions seriously
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sanaz is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Sanaz

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Sanaz move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Sanaz take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Sanaz

Personality Compatibility


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