Sancho Latumahina

Reviewer
DISC Type : Ci

General Manager SoftwareOne & Crayon Benelux at SoftwareOne & Crayon Benelux

Amsterdam, North Holland, Netherlands

Overview

Sancho Latumahina is the General Manager for SoftwareOne & Crayon Benelux, leading the combined entity with nearly 14 years of experience at the company. He has a proven track record in sales leadership, focusing on supporting clients digital transformation with innovative technology. People who have worked with him describe him as a professional, likeable, and a true relationship builder focused on client happiness.

He is currently spearheading the integration of SoftwareOne and Crayon and is focused on expanding the channel divisions footprint across the Benelux region.

Personality Overview

Informal Yet Blunt

Challenger

Persuasive & Assertive

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally strong communicators and are not easy to convince. They are likely to ask many questions and look heavily for supporting information.

Topics They Care About

AI & Data Security
He has publicly spoken about the challenge of balancing AI's technological advancement with robust data security, especially concerning tools like Microsoft Copilot and ChatGPT.
Channel Division Growth
Following the merger with Crayon, a key priority he has communicated is placing a stronger focus on the growth of the company's channel division.
Inspiring Sales Teams
In a podcast interview, he discussed his desire to shift from traditional management to leadership, focusing on inspiring sales teams rather than just managing them.

Media Appearances

Sancho has no verified media appearances

Work History

9-2025
General Manager SoftwareOne & Crayon Benelux at SoftwareOne & Crayon Benelux
1-2020 - 10-2025
Sales Director, Member of the Board SoftwareONE Benelux at SoftwareONE Nederland
10-2011 - 1-2020
Director SoftwareONE Benelux at SoftwareONE Nederland
10-2011
Teamleader Sales New Business at Insight
Account Manager at Sylis

Education

1995 - 1999
Education details unavailable from HBO Leergang Sales- en Accountmanagement, inclusief NIMA Sales-A en -B
Education details unavailable from Sonsbeek College

More Information

Social Presence :

Prographics :

Exp : 14 Location : Amsterdam, North Holland, Netherlands Job Level : Senior Designation : General Manager SoftwareOne & Crayon Benelux at SoftwareOne & Crayon Benelux
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Insights For Selling To Sancho

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Build rapport, it will come handy to handle hard questions later
  • Help them realize that there is no personal risk in making this decision

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sancho is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Sancho

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Sancho move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Sancho take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Sancho

Personality Compatibility


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