Sancho Latumahina in

Sancho Latumahina

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General Manager SoftwareOne & Crayon Benelux at SoftwareOne & Crayon Benelux
📍 Amsterdam, North Holland, Netherlands

Sancho Latumahina is the General Manager for SoftwareOne & Crayon Benelux, leading the combined entity with nearly 14 years of experience at the company. He has a proven track record in sales leadership, focusing on supporting clients digital transformation with innovative technology. People who have worked with him describe him as a professional, likeable, and a true relationship builder focused on client happiness.

He is currently spearheading the integration of SoftwareOne and Crayon and is focused on expanding the channel divisions footprint across the Benelux region.

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Experience
14 Years
Current Role
General Manager SoftwareOne & Crayon Benelux
Job Level
Senior
Location
Amsterdam, North Holland, Netherlands
Personality Overview

How Sancho shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Sancho cares about

AI & Data Security
He has publicly spoken about the challenge of balancing AI's technological advancement with robust data security, especially concerning tools like Microsoft Copilot and ChatGPT.
Channel Division Growth
Following the merger with Crayon, a key priority he has communicated is placing a stronger focus on the growth of the company's channel division.
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Career

Work history

9-2025
General Manager SoftwareOne & Crayon Benelux
SoftwareOne & Crayon Benelux
1-2020 - 10-2025
Sales Director, Member of the Board SoftwareONE Benelux
SoftwareONE Nederland
10-2011 - 1-2020
Director SoftwareONE Benelux
SoftwareONE Nederland
10-2011
Teamleader Sales New Business
Insight
Account Manager
Sylis
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1995 - 1999
Education details unavailable
HBO Leergang Sales- en Accountmanagement, inclusief NIMA Sales-A en -B
Education details unavailable
Sonsbeek College
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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