Sandra Alvarellos Garcia

Questioner
DISC Type : c

CMO - Corporation Marketing & eCommerce Manager at JEALSA at JEALSA

Boiro, Galicia, Spain

Overview

As the Chief Marketing and eCommerce Officer at JEALSA, Sandra Alvarellos Garcia leverages extensive experience from her previous role as a Strategic Account Manager at Amazon. She holds a Masters in Marketing and a postgraduate degree in Digital Marketing, specializing in strategic brand positioning, data analysis, and leading teams in competitive environments.

While at Amazon, Sandra was formally recognized as an "Overachiever" for surpassing her strategic account management objectives by more than 145%.

Personality Overview

Price-Sensitive

Not Easily Convinced

Value Seeker

It is quite likely of them to ask for pricing or other concessions.  They prefer to do thorough analysis of any situation. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

eCommerce & Marketplaces
Has deep experience managing strategic accounts for Amazon and now leads eCommerce and marketplace strategy for JEALSA.
Strategic Brand Positioning
Her role at JEALSA involves developing the strategic positioning for the corporation and its various brands across international markets like Spain, Italy, and Chile.
Digital Marketing
Holds a postgraduate degree in the subject and has hands-on experience with SEO/SEM, PPC, and marketing automation for eCommerce platforms.

Media Appearances

Sandra has no verified media appearances

Work History

7-2018
CMO - Corporation Marketing & eCommerce Manager at JEALSA at JEALSA
2017 - 2018
eCommerce and Digital Marketing Consultant at eCommerce
2015 - 2016
Strategic Account Manager, Global Selling Services at AMAZON
6-2012 - 9-2015
eCommerce Key Account Manager, Madrid at LetsBonus
10-2010 - 4-2011
Directora de Marketing y Ventas at ESRADIO

Education

2015 - 2015
Posgrado en Digital Marketing from ICEMD
1999 - 2000
Master en Dirección de Marketing y Gestión Comercial from ESIC Business & Marketing School

More Information

Social Presence :

Prographics :

Exp : 24 Location : Boiro, Galicia, Spain Job Level : Leadership Designation : CMO - Corporation Marketing & eCommerce Manager at JEALSA at JEALSA
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Insights For Selling To Sandra

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Back up any claims with data and numbers

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sandra is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Sandra

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Sandra move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Sandra take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Sandra

Personality Compatibility


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