Tim Reid

Questioner
DISC Type : c

Chief Executive Officer at UK Export Finance

London, England, United Kingdom

Overview

Tim Reid is the Chief Executive Officer of UK Export Finance, leveraging over 30 years of global banking experience, primarily with HSBC. A University of Cambridge alumnus, he possesses extensive expertise in corporate and investment banking across Europe, the Americas, and the Middle East, with a focus on client solutions.

He is passionate about championing the success of British businesses on the world stage.

Personality Overview

Value Seeker

Cautious & Analytical

Not Easily Convinced

They are more likely than others to negotiate on pricing and terms.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to analyze every situation thoroughly.


Topics They Care About

Supporting SMEs
Frequently meets with SME leaders and chambers of commerce to discuss their export plans and better target UKEF's financial support for growth.
UK Manufacturing
Showcases government partnerships with ambitious British manufacturers to help them re-enter international markets and boost local communities.
British Innovation
Visits and promotes cutting-edge UK companies, highlighting how their innovation in sectors like technology and defense contributes to the export economy.

Media Appearances

Tim Reid appointed Chief Executive Officer of UK Export Finance. Featured in GOV.UK News

See Now

Work History

1-2023
Chief Executive Officer at UK Export Finance
4-2022 - 1-2023
Head of Business Group at UK Export Finance
6-2016 - 6-2021
Global Head of Transaction Banking, Global Banking at HSBC
1-2014 - 6-2016
Head of Commercial Banking, Continental Europe at HSBC
1-2011 - 12-2013
Head of Commercial Banking, Middle East and North Africa at HSBC

Education

Master of Arts - MA from University of Cambridge

More Information

Social Presence :

Prographics :

Exp : 37 Location : London, England, United Kingdom Job Level : Leadership Designation : Chief Executive Officer at UK Export Finance
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Insights For Selling To Tim

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Tell them that you will come back if you don’t have a good answer for a question
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tim is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Tim

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Tim move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Tim take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Tim

Personality Compatibility


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