Sandra Lima

Inquirer
DISC Type : cd

Superintendente de Marketing e Comunicação - Brasil e Latam at Zurich Insurance Company Ltd

São Paulo, São Paulo, Brazil

Overview

Sandra Lima is a Marketing and Communications Head at Zurich Insurance for Brazil and Latin America, with nearly 20 years of experience at major companies like Unilever and MetLife. Holding an MBA from USP, she is described by colleagues as ethical and organized, with expertise in strategic planning, branding, and large-scale events.

She recently expanded her leadership responsibilities from overseeing Brazil to managing the entire Latin America region for Zurich Insurance.

Personality Overview

Hard To Convince

Upfront

ROI Conscious

They don’t always try to control the conversation but neither do they like yielding it fully.  They care equally about the product and its potential impact. They respond well to confident salespeople.

Topics They Care About

Brand Sponsorships
Leads major brand partnerships, including Zurich's sponsorship of the Rio Open, aiming to connect with customers through their passions like sports.
Strategic Communications
Develops and executes high-visibility communication plans, including national TV merchandising actions on major networks like TV Globo.
Purpose-Driven Marketing
Views sponsorships as a tool for social transformation, emphasizing the company's responsibility to be an agent of change in sports and society.

Media Appearances

Sandra has no verified media appearances

Work History

11-2025
Superintendente de Marketing e Comunicação - Brasil e Latam at Zurich Insurance Company Ltd
9-2023 - 11-2025
Superintendente de Marketing e Comunicação at Zurich Insurance Company Ltd
7-2022 - 9-2023
Superintendente de Marketing, Comunicação e Experiência do Cliente at Caixa Vida e Previdência
7-2021 - 7-2022
Gerente de Marketing e Comunicação at Caixa Vida e Previdência
1-2019 - 7-2021
Gerente de Marketing at MetLife

Education

10-2021 - 4-2023
Master of Business Administration - MBA from USP - Universidade de São Paulo
2011 - 2013
Pós-graduação from USP - Universidade de São Paulo

More Information

Social Presence :

Prographics :

Exp : 15 Location : São Paulo, São Paulo, Brazil Job Level : N/A Designation : Superintendente de Marketing e Comunicação - Brasil e Latam at Zurich Insurance Company Ltd
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Insights For Selling To Sandra

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Be crisp while making the pitch
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Avoid long winding pitches, stay objective
  • Do not give up if they are not convinced, try again with a different approach
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sandra is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Sandra

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Sandra move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Sandra take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Sandra

Personality Compatibility


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