Sandra Pagliari

Balancer
DISC Type : S

International Marketing Director at Novartis

Switzerland

Overview

Sandra Pagliari is a people-centric International Marketing Director at Novartis with over a decade of experience in Hematology and Oncology. She specializes in translating complex science into effective commercial strategy and has a track record of successful brand launches. She holds a Bachelor of Business Administration from LIUC - Università Cattaneo.

She is a curious and empathetic leader, passionate about human psychology and the power of storytelling to connect with people. Her approach is rooted in emotional intelligence, resilience, and a collaborative spirit, allowing her to empower her teams and drive results within complex matrix environments.

As a marketing and sales leader at Novartis Oncology, she spearheaded "Hack for CML, " a digital hackathon with H-Farm to co-create new technology services for patients.

Personality Overview

Process-Oriented

Empathetic

Good Listener

Even if it takes time, they prefer following the process.  They are polite and respectful but practical. They are confident about making long-term decisions.

Topics They Care About

Scientific Storytelling
Passionate about translating complex science and data into compelling commercial strategy, and has spoken on the topic of storytelling in pharma.
Oncology Marketing
Has over 10 years of experience leading marketing and sales strategy in the Hematology/Oncology space for major pharmaceutical companies.
Digital Health Innovation
Led a digital acceleration project, "Hack for CML, " in collaboration with H-Farm to foster innovation and co-create new technology services for patients.

Media Appearances

Sandra has no verified media appearances

Work History

International Marketing Director at Novartis
1-2021 - 12-2022
Sales Manager at Novartis
Region Europe Marketing Director at Novartis
6-2009 - 9-2012
PM at Hoffmann-La Roche
3-2006 - 5-2009
Trade marketing specialist at Artsana

Education

2000 - 2005
Bachelor of Business Administration - BBA from LIUC - Università Cattaneo

More Information

Social Presence :

Prographics :

Exp : 9 Location : Switzerland Job Level : Mid-senior Designation : International Marketing Director at Novartis
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Insights For Selling To Sandra

During A Call Or A Meeting

DO's

  • Tell them about the outcome and results before talking about the input
  • Be very observant about how they perceive the risk in the decision
  • Share information about the process and how it would address all concerns

DONT's

  • Do not sound very transactional, make extra effort to be genuinely interested
  • Skip mentioning details that are confusing
  • Don’t brush off their concerns, their comfort with you will go down

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sandra is

  • What matters the most to them is low risk, adoption by others and proven case studies.
  • Will you ever get a clear answer from Sandra

  • They never like to say no directly, they postpone the decisions or just go silent.

Insights For Deal Planning

    How fast (or slow) will Sandra move?

  • They can be very slow in making decisions.
  • Can Sandra take some risk or not?

  • They are very likely to play it safe rather than taking risk.

You And Sandra

Personality Compatibility


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