Sandra Reséndez Guerrero
Critic · DISC type CSandra Reséndez Guerrero is a Senior Marketing Manager at HSBC, specializing in digital marketing, communication, and strategic selling. She holds a Masters degree from Tecnológico de Monterrey and a Bachelors from IBERO Puebla. People often call her a dedicated and proactive leader.
Her career highlights include developing marketing plans for gas and electricity commercialization, and leading digital strategies for brand positioning and prospecting. She has also coordinated point-of-sale strategies and managed various marketing projects.
Sandra demonstrated academic excellence, earning an "Mención Honorífica" for her Bachelors degree in Marketing.
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They choose to analyze logically and value facts to emotions. Unless the value is proven by data, they are unlikely to value fancy features. It is very likely that they will negotiate pricing or other important terms.
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Calculativeness (C)
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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