Sandra Reséndez Guerrero in

Sandra Reséndez Guerrero

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Senior Marketing Manager at HSBC
📍 Álvaro Obregón, Mexico City, Mexico

Sandra Reséndez Guerrero is a Senior Marketing Manager at HSBC, specializing in digital marketing, communication, and strategic selling. She holds a Masters degree from Tecnológico de Monterrey and a Bachelors from IBERO Puebla. People often call her a dedicated and proactive leader.

Her career highlights include developing marketing plans for gas and electricity commercialization, and leading digital strategies for brand positioning and prospecting. She has also coordinated point-of-sale strategies and managed various marketing projects.

Sandra demonstrated academic excellence, earning an "Mención Honorífica" for her Bachelors degree in Marketing.

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Experience
12 Years
Current Role
Senior Marketing Manager
Job Level
Middle
Location
Álvaro Obregón, Mexico City, Mexico
Personality Overview

How Sandra shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Sandra cares about

Digital Marketing Strategy
Her roles at both HSBC and ENGIE consistently involved designing and executing digital marketing strategies for brand positioning and prospecting across B2C and B2B segments.
Strategic Selling
She is certified in Miller Heiman Strategic Selling Training and lists "Strategic Selling" as a key professional area in her headline.
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Career

Work history

11-2024
Senior Marketing Manager
HSBC
8-2022 - 11-2024
B2B Marketing & Communications Manager
ENGIE
5-2021 - 8-2022
Marketing Manager
ENGIE
7-2017 - 4-2021
Marketing and Digital Communication Leader
ENGIE
3-2016 - 6-2017
Marketing Coordinator
Sodexo
In the press

Media appearances

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Education
2013 - 2014
Maestría
Tecnológico de Monterrey
2008 - 2012
Licenciatura
IBERO Puebla
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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