Sandra Reséndez Guerrero

Critic
DISC Type : C

Senior Marketing Manager at HSBC

Álvaro Obregón, Mexico City, Mexico

Overview

Sandra Reséndez Guerrero is a Senior Marketing Manager at HSBC, specializing in digital marketing, communication, and strategic selling. She holds a Masters degree from Tecnológico de Monterrey and a Bachelors from IBERO Puebla. People often call her a dedicated and proactive leader.

Her career highlights include developing marketing plans for gas and electricity commercialization, and leading digital strategies for brand positioning and prospecting. She has also coordinated point-of-sale strategies and managed various marketing projects.

Sandra demonstrated academic excellence, earning an "Mención Honorífica" for her Bachelors degree in Marketing.

Personality Overview

ROI Driven

Information Seeker

Critic

They choose to analyze logically and value facts to emotions.  Unless the value is proven by data, they are unlikely to value fancy features. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Digital Marketing Strategy
Her roles at both HSBC and ENGIE consistently involved designing and executing digital marketing strategies for brand positioning and prospecting across B2C and B2B segments.
Strategic Selling
She is certified in Miller Heiman Strategic Selling Training and lists "Strategic Selling" as a key professional area in her headline.
Energy Sector Marketing
Having spent almost 7 years at ENGIE, a global energy company, she developed and executed marketing plans specifically for natural gas and electricity commercialization.

Media Appearances

Sandra has no verified media appearances

Work History

11-2024
Senior Marketing Manager at HSBC
8-2022 - 11-2024
B2B Marketing & Communications Manager at ENGIE
5-2021 - 8-2022
Marketing Manager at ENGIE
7-2017 - 4-2021
Marketing and Digital Communication Leader at ENGIE
3-2016 - 6-2017
Marketing Coordinator at Sodexo

Education

2013 - 2014
Maestría from Tecnológico de Monterrey
2008 - 2012
Licenciatura from IBERO Puebla

More Information

Social Presence :

Prographics :

Exp : 12 Location : Álvaro Obregón, Mexico City, Mexico Job Level : Middle Designation : Senior Marketing Manager at HSBC
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Insights For Selling To Sandra

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Be formal and objective, they will appreciate it more
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sandra is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Sandra

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Sandra move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Sandra take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Sandra

Personality Compatibility


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