Sandra Rivera, M.A.

Evaluator
DISC Type : dcs

Lead, Brand Strategy and Marketing at Bond Brand Loyalty

Austin, Texas, United States

Overview

Sandra Rivera is a marketing leader with over ten years of experience in brand building and corporate strategy. She earned her M. A. from The University of Texas at Austin and is recognized for her work in brand architecture and multicultural marketing. Colleagues describe her as intelligent, creative, strategic, and thoughtful.

Personality Overview

Quality Focused

Fast But Analytical

Hard To Convince

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Brand Strategy
Her entire career is focused on brand strategy, from fundamentals and architecture to positioning and creative execution for new and heritage brands.
Mentoring Talent
Actively promotes and recommends emerging talent in the marketing and advertising fields, showcasing a passion for mentorship.
Creative Concepting
Teaches "Creative Thinking & Ad Concepting" as an Adjunct Professor, indicating a deep interest in the creative process and advertising education.

Media Appearances

Sandra has no verified media appearances

Work History

1-2024
Lead, Brand Strategy and Marketing at Bond Brand Loyalty
1-2023
Adjunct Professor at Texas State University
12-2021 - 10-2023
Senior Brand Strategist at Traina
12-2019 - 12-2021
Senior Brand Strategist at Wunderman Thompson
Lecturer - The Stan Richards School of Advertising & Public Relations at The University of Texas at Austin

Education

M.A. from The University of Texas at Austin
Masters of Creativity from Cannes Lions School

More Information

Social Presence :

Prographics :

Exp : 6 Location : Austin, Texas, United States Job Level : Middle Designation : Lead, Brand Strategy and Marketing at Bond Brand Loyalty
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Insights For Selling To Sandra

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Showcase how you can impact results but also make sure that you share detailed information too
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sandra is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Sandra

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Sandra move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Sandra take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Sandra

Personality Compatibility


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