Sandra Rivera, M.A. in

Sandra Rivera, M.A.

Evaluator · DISC type dcs
Lead, Brand Strategy and Marketing at Bond Brand Loyalty
📍 Austin, Texas, United States

Sandra Rivera is a marketing leader with over ten years of experience in brand building and corporate strategy. She earned her M. A. from The University of Texas at Austin and is recognized for her work in brand architecture and multicultural marketing. Colleagues describe her as intelligent, creative, strategic, and thoughtful.

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Experience
6 Years
Current Role
Lead, Brand Strategy and Marketing
Job Level
Middle
Location
Austin, Texas, United States
Personality Overview

How Sandra shows up

Quality Focused
Fast But Analytical
Hard To Convince

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Priorities

Topics Sandra cares about

Brand Strategy
Her entire career is focused on brand strategy, from fundamentals and architecture to positioning and creative execution for new and heritage brands.
Mentoring Talent
Actively promotes and recommends emerging talent in the marketing and advertising fields, showcasing a passion for mentorship.
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Career

Work history

1-2024
Lead, Brand Strategy and Marketing
Bond Brand Loyalty
1-2023
Adjunct Professor
Texas State University
12-2021 - 10-2023
Senior Brand Strategist
Traina
12-2019 - 12-2021
Senior Brand Strategist
Wunderman Thompson
Lecturer - The Stan Richards School of Advertising & Public Relations
The University of Texas at Austin
In the press

Media appearances

Media appearances and press coverage
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Education
M.A.
The University of Texas at Austin
Masters of Creativity
Cannes Lions School
Social presence
in
Behavioral profile

DISC profile (public)

d

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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