Kathy Xu, PMP

Critic
DISC Type : C

Chief of Staff, CX at Asana

Sydney, New South Wales, Australia

Overview

Kathy is a strategic Chief of Staff for the CX team at Asana with over 10 years of global experience. A PMP certified graduate of Georgia Institute of Technology, she excels at translating high-level strategy into execution. Colleagues frequently describe her as "strategic", "efficient", and "effective", highlighting her ability to deliver value.

Outside of her professional role, Kathy is passionate about contributing to community causes. She actively participates in fundraising initiatives, such as raising funds and awareness for children and adults living with Cerebral Palsy through events like STEPtember, demonstrating a commitment to social impact alongside her teammates.

She is a recipient of the Asana Global Values Award for her dedication to serving customers.

Personality Overview

ROI Driven

Critic

Precise

They like to take decisions independently and do not seek others' support often.  They are quite likely to negotiate on pricing or other key terms. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

Customer Experience
Her entire career, from Customer Success Manager to Chief of Staff for CX, is focused on advocating for customers and improving their outcomes and retention.
Strategic Execution
She specializes in connecting high-level company strategy to concrete execution, owning the annual planning cycle and ensuring organizational alignment on priorities and goals.
Project Management
As a certified Project Management Professional (PMP), she has a proven history of delivering complex projects and building out new processes at multiple organizations.

Media Appearances

Kathy has no verified media appearances

Work History

9-2025
Chief of Staff, CX at Asana
2-2024 - 11-2025
GTM Annual Planning & Strategic Programs at Asana
5-2022 - 2-2024
Manager, Customer Success at Asana
10-2020 - 4-2021
Project Manager - Professional Services at Manhattan Associates
3-2018 - 10-2020
Project Manager - Customer Success at Instructure

Education

BS from Georgia Institute of Technology
Certificate from Georgia Institute of Technology

More Information

Social Presence :

Prographics :

Exp : 12 Location : Sydney, New South Wales, Australia Job Level : N/A Designation : Chief of Staff, CX at Asana
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Insights For Selling To Kathy

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Don’t try too hard to build a relationship with them
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kathy is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Kathy

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Kathy move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Kathy take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Kathy

Personality Compatibility


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