Sanjeev Srivastav

Sharpshooter
DISC Type : DC

FMCG Growth Architect at Self-employed

Greater Delhi Area, India

Overview

Sanjeev is an FMCG growth architect with over 30 years of experience scaling food and beverage brands in the complex Indian market. An MBA from Birla Institute of Technology, he has driven profitable expansion at companies like Bel and General Mills. Colleagues describe him as a competent professional with a strong strategic vision.

Sanjeev demonstrates a commitment to continuous learning that extends beyond his core professional expertise. His certifications suggest an interest in a broad range of subjects, from developing sales skills to understanding global issues like climate change.

He successfully built a complex cold chain FMCG business from the ground up in the Indian market.

Personality Overview

Rigorous & Demanding

ROI Driven

Precise But Practical

They take a lot of pride in personal achievements.  They prefer to be the ones controlling the conversation or defining the terms. They respond better to strong and respectful interactions.

Topics They Care About

Go-to-Market Strategy
His career is centered on designing the right distribution models and channel mix for FMCG brands to succeed in India's diverse market.
Scaling F&B Brands
He specializes in architecting structured, profitable expansion for food and beverage companies, guiding them from a regional presence to national market leadership.
Indian Consumer Trends
He actively analyzes and writes about the shifting dynamics of India's consumer market, including the evolution of traditional 'kirana' stores and market polarization.

Media Appearances

Sanjeev has no verified media appearances

Work History

7-2023
FMCG Growth Architect at Self-employed
10-2019 - 6-2023
Sales Director at Bel
5-2016 - 9-2019
General Manager - Marketing & Sales at Umang Dairies Ltd.
4-2010 - 3-2016
Regional Sales Manager (North & East) at General Mills
12-2009 - 3-2010
Regional Sales Manager (North) at General Mills

Education

MBA from Birla Institute of Technology, Mesra
Bachelor of Science from Banaras Hindu University

More Information

Social Presence :

Prographics :

Exp : 33 Location : Greater Delhi Area, India Job Level : Senior Designation : FMCG Growth Architect at Self-employed
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Insights For Selling To Sanjeev

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Hold your ground without indulging in one-upmanship
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don't try too hard to forge relationships with them
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sanjeev is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Sanjeev

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Sanjeev move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Sanjeev take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Sanjeev

Personality Compatibility


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