Sanket Ray

Observer
DISC Type : ic

President for INSWA Operating Unit at The Coca-Cola Company

Gurugram, Haryana, India

Overview

Sanket Ray is the President for Coca-Colas India & South West Asia (INSWA) unit, with an expanded role overseeing emerging markets including Greater China, Japan, and South Korea. His career spans key leadership positions across Asia, including COO for China and CEO for Vietnam. He is an alumnus of Xavier Institute of Management.

He is a strategic leader focused on market dynamics and business transformation, demonstrated by his interest in ecosystem competition, influencer e-commerce, and business resilience during crises. He emphasizes an agile approach to leadership and building positive partnerships to drive growth.

His career is distinguished by his track record of leading complex business transformations in three of Asias most significant markets: India, China, and Vietnam.

Personality Overview

Assertive

Curious

Example Seeker

They are likely to ask many questions and look heavily for supporting information.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally strong communicators and are not easy to convince.

Topics They Care About

Asian Market Leadership
His career includes CEO and COO roles in Vietnam and China, and he now leads an expanded unit including India, China, Japan, and South Korea.
Business Transformation
He leads Coca-Cola's transformation and hyper-scale growth in the INSWA unit and has a history of turning around operations, such as in Vietnam.
Go-to-Market Strategy
In interviews, he has detailed his strategy of de-risking sales from seasonal peaks by reallocating resources and marketing spend to drive year-round demand.

Media Appearances

Sanket Ray - Leadership - The Coca-Cola Company. Featured in The Coca-Cola Company

See Now

The Coca-Cola Company Announces Changes in Operational Leadership and Creation of New Enterprise Role to Accelerate Digital Transformation. Featured in Business Wire

See Now

Work History

1-2021
President for INSWA Operating Unit at The Coca-Cola Company
1-2019 - 12-2020
COO for China Mainland, China BU at The Coca-Cola Company
7-2016 - 12-2018
CEO at Coca-Cola Beverages Vietnam Ltd Bottling at The Coca-Cola Company
12-2014 - 6-2016
Region Commercial South Asia & Business Head- Nepal & Sri Lanka at Hindustan Coca-Cola Beverages Pvt Ltd
10-2013 - 11-2014
Vice President Commercial, Hindustan Coca-Cola Beverages Pvt Ltd at Hindustan Coca-Cola Beverages Pvt Ltd

Education

1996 - 1998
PGDM from Xavier Institute of Management(XIM Bhubaneswar)
1991 - 1995
BE from Maulana Azad National Institute of Technology

More Information

Social Presence :

Prographics :

Exp : 28 Location : Gurugram, Haryana, India Job Level : N/A Designation : President for INSWA Operating Unit at The Coca-Cola Company
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Insights For Selling To Sanket

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Share testimonials from known people and give multiple examples of product value
  • Ask them questions to understand their needs better while staying affable

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sanket is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Sanket

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Sanket move?

  • They like to analyze well and then make their decisions.
  • Can Sanket take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Sanket

Personality Compatibility


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