Sanna Tornivaara

Questioner
DISC Type : c

Vice Board Member at Yle Pension Fund

Finland

Overview

Sanna has no verified overview

Personality Overview

Cautious & Analytical

Value Seeker

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to analyze every situation thoroughly.
 They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Sanna has no verified topics they care about

Media Appearances

Sanna has no verified media appearances

Work History

1-2026
Vice Board Member at Yle Pension Fund
4-2025
Head of News Production and technology services at Yle
5-2022 - 3-2025
Head of Mediatechnology at Yle
9-2019 - 5-2022
Head of Technology Business Development at Yle
6-2023
Vice Board Member at Dinssi Oy

Education

2009 - 2017
Master of Science and Engineering (DI) from LUT University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Finland Job Level : Mid-senior Designation : Vice Board Member at Yle Pension Fund
URL has been copied!

Insights For Selling To Sanna

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Back up any claims with data and numbers
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sanna is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Sanna

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Sanna move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Sanna take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Sanna

Personality Compatibility


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