Santhanu Nambhamkannath

Evaluator
DISC Type : CSD

Innovation & NPD Lead at Veetee Group

Witham, England, United Kingdom

Overview

Santhanu Nambhamkannath is the Innovation & NPD Lead at Veetee Group, a global food manufacturer. He is an expert in strategic product and process development within the FMCG sector, with a focus on private label beverages. Colleagues have described him as proactive, innovative, and highly organized.

Outside of his direct role, Santhanu demonstrates a commitment to continuous professional development. He has completed certifications in areas such as critical thinking, confident communication, and leadership, indicating a strong drive for personal and professional growth.

He has created award-winning dishes for blue-chip clients across the retail and airline catering industries.

Personality Overview

Fast But Analytical

Thorough Evaluator

Hard To Convince

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

Private Label Strategy
He is an expert on the private label process, emphasizing the need for clear briefs and strong communication between brands and manufacturers to successfully launch products.
Product Development
His career is centered on the end-to-end product development lifecycle, from identifying gaps in the market to launching successful FMCG products.
Food Innovation
As an experienced New Product Development Chef and Innovation Lead, he specializes in creating novel food products and has developed award-winning dishes.

Media Appearances

Santhanu has no verified media appearances

Work History

9-2024
Innovation & NPD Lead at Veetee Group
10-2022 - 9-2024
Executive Chef-Product & Process Development at Pasta Evangelists
6-2021 - 9-2022
New Product Development Manager at EAT HAPPY GROUP
12-2020 - 6-2021
New Product Development Manager at 9 Cuisines
8-2018 - 12-2020
New Product Development Manager at DSI Foods Limited

Education

2007 - 2008
Post Graduate Diploma from London Academy for Higher Education, London, U K
2002 - 2005
Bachelor of Science from C. M.S College of Science and Commerce, Under Bharathiar University, Coimbatore, India

More Information

Social Presence :

Prographics :

Exp : 8 Location : Witham, England, United Kingdom Job Level : Middle Designation : Innovation & NPD Lead at Veetee Group
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Insights For Selling To Santhanu

During A Call Or A Meeting

DO's

  • Showcase how you can impact results but also make sure that you share detailed information too
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Showcase your competitive superiority clearly when possible or address it at the minimum

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Santhanu is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Santhanu

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Santhanu move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Santhanu take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Santhanu

Personality Compatibility


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