Santiago Bernal Melendez

Critic
DISC Type : C

Associate Director at UCLA

Los Angeles, California, United States

Overview

Santiago has no verified overview

Personality Overview

Precise

ROI Driven

Objective Thinker

They like to do things independently and don’t look for support from others.  They choose to analyze logically and value facts to emotions. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Santiago has no verified topics they care about

Media Appearances

Santiago has no verified media appearances

Work History

8-2024
Associate Director at UCLA
9-2005 - 9-2008
Assistant at Santa Monica College
2005 - 2006
Acting Director at UCLA
2-2002 - 8-2024
Assistant Director, CCCP at UCLA
11-1999 - 8-2022
Transfer Advisor at Pasadena City College

Education

1986 - 1991
English Language and Literature from UCLA

More Information

Social Presence :

Prographics :

Exp : 18 Location : Los Angeles, California, United States Job Level : Mid-senior Designation : Associate Director at UCLA
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Insights For Selling To Santiago

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Make extra effort to not seem pushy or confrontational
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Santiago is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Santiago

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Santiago move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Santiago take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Santiago

Personality Compatibility


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