Santiago Gallego Domingo

Examiner
DISC Type : cs

Product Manager at BAUHAUS España

Greater Barcelona Metropolitan Area, Spain

Overview

Santiago Gallego Domingo is a Product Manager at BAUHAUS España with deep expertise in the home improvement retail sector. His career includes leadership roles at Brico Depot and Carrefour, where he managed product lines for tools, garden supplies, and automotive parts, demonstrating extensive industry knowledge.

He played a key role in introducing the "ERBAUER" professional tool range to the Spanish market during his tenure at BRICODEPOT.

Personality Overview

Late Adopter

Unexpressive

Tough To Convince

They do not like taking risks at all and go for proven options in the end.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. They tend to have clarity about their needs and constraints, and are unlikely to over-promise.

Topics They Care About

Garden Products
He actively promotes the launch of BAUHAUS's annual garden catalogs, highlighting his focus on providing comprehensive solutions for customers in this category.
Power Tool Market
Demonstrated expertise by announcing and highlighting the launch of the "ERBAUER" professional tool brand in Spain, aimed at making professional-grade tools accessible.
Retail Product Launches
His professional activity centers on bringing new product catalogs and ranges to market, showing a focus on satisfying diverse customer needs through new offerings.

Media Appearances

Santiago has no verified media appearances

Work History

6-2019
Product Manager at BAUHAUS España
2-2009 - 6-2019
Jefe de Producto Herramientas y Jardin at Euro Depot España SAU ( Brico Depot) Grupo Kingfisher Plc
7-2006 - 2-2009
Jefe de sector Tecnico at Euro Depot España SAU ( Brico Depot) Grupo Kingfisher Plc
3-2004 - 7-2006
Jefe de sección herramientas y automóvil at Carrefour
1-1998 - 3-2004
Jefe departamento decoración at Carrefour/Continente

Education

Santiago has no verified education history

More Information

Social Presence :

Prographics :

Exp : 27 Location : Greater Barcelona Metropolitan Area, Spain Job Level : Middle Designation : Product Manager at BAUHAUS España
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Insights For Selling To Santiago

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • Ask them which other stakeholders would be important for this purchase decision
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't be very accepting if that is your natural style, stay firm
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Santiago is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Santiago

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Santiago move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Santiago take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Santiago

Personality Compatibility


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